Advertising Sales Executive

LPi; College Park (MD); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Health benefits

Wellness support

Family support

Paid time off

Community focus

Growth opportunities

Job summary

LPi is seeking an Advertising Sales Executive to join our field sales team. The role focuses on acquiring new advertisers for print and digital advertising serving churches and nonprofits across the country.

This is a new business sales role with renewals handled by a separate team. If you enjoy prospecting, connecting with people, and thriving in a performance-driven environment, this could be the perfect opportunity for you.

Qualifications

• Outside sales or business development experience preferred.
• Strong verbal and written communication skills.
• Ability to manage a territory and CRM pipeline.
• Proven ability to influence, persuade, and close business.

Responsibilities

• Develop new business relationships and grow advertising revenue.
• Identify prospective advertisers and generate new opportunities.
• Conduct high-volume outbound sales activity and outreach.
• Engage decision makers and present advertising solutions.
• Build trust-based relationships with local business owners.
• Close advertising sales and meet monthly targets.

Skills

Sales experience

Communication

Phone presence

CRM experience

Time management

Negotiation

Tools

Salesforce

NetSuite

Job description

LPi is seeking a motivated, results-driven Advertising Sales Executive (ASE) to join our territory (or field) sales team. In this role, you'll help local businesses connect with their communities through trusted print and digital advertising solutions that support churches and nonprofit organizations across the country.

This is a new business sales role focused on identifying opportunities and acquiring new advertisers, with renewals managed by a separate team. If you're energized by prospecting, enjoy connecting with people, and thrive in a performance-driven environment, this could be the perfect opportunity for you.

Compensation and Work Environment

First-year earning potential of $60,000 - $65,000+, including:

• Guaranteed base salary of $42,250 per year plus uncapped commissions
• Established sales representatives average approximately $85,000 annually, based on performance
• High-performing representatives, in established territories, have the opportunity to earn six-figure incomes
• Eligible to earn up to an additional $5,000 through our Fast Track Bonus program by achieving new hire sales milestones
• Field-based role with home office and customer-facing work throughout the territory
• Approximately 30% overnight travel required in territory
• Benefits eligibility begins the first of the month following employment

Your earning potential is directly tied to your success through our pay-for-performance compensation structure.

What You'll Do

You’ll be responsible for developing new business relationships and growing advertising revenue through proactive outreach, with renewals managed by a separate team. This includes:

• Research and identify prospective advertisers within assigned markets
• Generate new business opportunities through outbound prospecting and lead development
• Conduct high-volume outbound sales activity (roughly 75 calls per day)
• Engage decision makers, uncover business needs, and present customized advertising solutions
• Build trust-based relationships with local business owners and decision makers
• Handle objections confidently and guide prospects through the sales process
• Close advertising sales and achieve monthly sales targets
• Maintain accurate customer and sales records in CRM
• Process sales orders and ensure timely submission of advertising content
• Stay current on product offerings, promotions, deadlines, and industry trends

What Makes Someone Successful in This Role

• Self-motivated and highly accountable for results
• Comfortable initiating conversations with new prospects every day
• Resilient and persistent when facing rejection or setbacks
• Competitive, goal-oriented, and driven by performance incentives
• Skilled at building rapport and earning trust quickly
• Strong communicators who ask thoughtful questions and actively listen
• Effective at uncovering customer needs and matching solutions to business goals
• Organized and able to manage a sales pipeline in a fast-paced environment

Qualifications

• Previous sales experience preferred, particularly in outside sales, business development, advertising sales, or customer-facing roles
• Strong verbal and written communication skills
• Professional and engaging phone presence
• Proven ability to influence, persuade, and close business
• Experience managing multiple priorities and deadlines
• Strong problem-solving and decision-making skills
• Ability to work independently in a territory-based environment
• Experience managing a pipeline in CRM software (Salesforce, NetSuite, etc.)

At LPi, we believe our employees deserve benefits that support their personal and professional success.

• Health Benefits:Medical, Dental, and Vision Insurance
• Wellness Support:Dependent Care Flexible Spending Account, short-term disability, and life insurance
• Family Support:Paid parental leave and 401k matching
• Paid Time Off:Vacation, holidays, and even your birthday!
• Community Focus:Paid service hours and donation matching programs
• Growth Opportunities:Comprehensive onboarding and ongoing professional development

Why LPi?

We believe that where you work matters and that our employees make a difference. For over five decades LPi has been the leader in print and digital communications helping thousands of churches and communities intentionally communicate with their audience while growing their engagement. Visit our website to learn more: https://www.4lpi.com/