Advertising Expert

AI Trainer Jobs; United States; Remote; USD 80,000 - 113,000; Part time

Job summary

AI Trainer Jobs in the United States is seeking an Advertising Subject Matter Expert (SME) for an hourly, remote contractor role. Review AI-generated ad outputs, craft expert copy, assess reasoning quality, and provide precise written feedback.

You will evaluate audience targeting, messaging, compliance, and platform fit across Meta, Google, TikTok, LinkedIn, and more; deliver gold-standard ad variations and briefs, and work across time zones.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Business, or related field (or equivalent professional experience).
• 5+ years of professional experience in advertising and/or performance marketing with hands-on campaign ownership.
• Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
• Experience across major channels (Meta, Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV).
• Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
• Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit.

Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard advertising outputs (ad copy sets, briefs, test plans, analyses).
• Optimize AI performance: Evaluate and rank AI responses to improve strategic fit and quality.
• Ensure Model Integrity: Test outputs for inaccuracies, policy violations, and bias; validate reliability across channels.

Skills

A/B Testing

English

Advertising

Audience Targeting

CRO

Performance analytics

ad copywriting

Brand Safety

Creative Strategy

Paid Media

Education

Bachelor’s degree or higher

Tools

Meta Ads Manager

Google Ads

YouTube

Job description

Pay: up to $70/hour

In this hourly, remote contractor role, you will work as an Advertising Subject Matter Expert (SME) to review AI-generated advertising outputs and/or create expert ad copy and campaign assets, evaluating reasoning quality, strategy alignment, and step-by-step creative decision-making while providing precise written feedback. You will assess solutions for clarity, persuasion, brand fit, platform fit, and adherence to the prompt; identify issues in audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, compliance/claims risk, and creative-testing strategy; fact-check claims where needed; write high-quality explanations and model deliverables (ads, variations, briefs) that demonstrate best practices; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.

Important:

There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard advertising outputs (ad copy sets, creative briefs, test plans, performance analyses) to guide AI learning.
• Optimize AI Performance: Evaluate and rank AI responses to improve strategic fit, persuasion, clarity, and practical applicability.
• Ensure Model Integrity: Test AI outputs for inaccuracies, misleading claims, policy violations, and bias; validate reliability across channels and audiences.

Requirements

• Bachelor’s degree (or higher) in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• 5+ years of professional experience in advertising and/or performance marketing (agency or in-house), with hands-on campaign ownership.
• Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
• Experience across major channels (as relevant): Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV.
• Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
• Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit (especially in regulated categories).
• Able to write gold-standard deliverables: ad variations, creative briefs, landing page critiques, and testing roadmaps—with clear rationale.
• Minimum C1 English proficiency with excellent writing/editing skills.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Prior experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.

Skills: A/B Testing, English, Advertising, Audience Targeting, Conversion Rate Optimization (CRO), Performance analytics, ad copywriting, Brand Safety & Compliance, Creative Strategy, Paid Media

Open to candidates in: Bangladesh, Bhutan, Brazil, Cambodia, Germany, India, Indonesia, Malaysia, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, The Philippines, The United States, Timor Leste, Vietnam

Interview language: English