Campaign Strategist

Sinclair Broadcast Group; New York (NY); On-site; USD 30,000 - 36,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Sick leave

Vacation time

Personal time

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group is seeking a Campaign Strategist to support launch and optimization of linear and digital campaigns across our portfolio, partnering with Sales, Planning, Traffic, Finance, and Marketing to ensure accurate execution from order entry to completion.

The ideal candidate is organized, detail-oriented, proactive, and comfortable juggling multiple priorities in a fast-paced media environment, with strong Excel skills and experience with GAM, JIRA, Megaphone, and related tools.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• 2–4 years of experience in advertising operations, campaign management, media planning, sales support, traffic, or related field.
• Understanding of linear and digital advertising workflows and campaign execution.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.
• Proficiency in Excel and experience with reporting, inventory management, and campaign tracking.
• Experience with platforms such as GAM, Broadway, JIRA, Teams, Megaphone, Sprout, Smartsheet, or similar tools.
• Excellent communication skills and ability to manage multiple priorities in a deadline-driven environment.

Responsibilities

• Support post-sale campaign execution across linear, digital, social, podcast, and O&O platforms.
• Coordinate campaign setup, trafficking, flighting, inventory allocation, and fulfillment activities.
• Monitor campaign delivery, pacing, and performance; identify and resolve issues.
• Maintain accurate campaign, advertiser, inventory, and order information in company systems.
• Support make-goods, liability management, inventory adjustments, and campaign documentation.
• Serve as a primary operational resource for Account Executives, Planners, and internal stakeholders.
• Provide timely campaign updates, status reporting, and issue resolution.
• Respond to campaign inquiries and support client service through proactive communication.
• Partner cross-functionally with Sales, Planning, Traffic, Finance, Marketing, and Operations to ensure success.
• Support discrepancy resolution, billing validation, and monthly reporting processes.
• Assist with inventory management, revenue tracking, and quarterly readiness activities.
• Help ensure campaign commitments, reporting, and documentation are accurate and complete.
• Prepare and deliver post-campaign MSA reporting packages to internal teams and clients.

Skills

Analytical skills

Attention to detail

Excel proficiency

Multitasking

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

GAM

Broadway

JIRA

Teams

Megaphone

Sprout

Smartsheet

Job description

The Campaign Strategist supports the successful execution of linear and digital advertising campaigns across Sinclair's portfolio. This role serves as a key operational partner to Sales, Planning, Account Management, Traffic, Finance, and Marketing teams, ensuring campaigns are launched accurately, delivered successfully, and managed efficiently from order entry through completion.

The ideal candidate is organized, detail-oriented, proactive, and comfortable managing multiple priorities in a fast-paced media environment.

Key Responsibilities:

Campaign Execution & Management

• Support post-sale campaign execution across linear, digital, social, podcast, and owned-and-operated platforms.
• Coordinate campaign setup, trafficking, flighting, inventory allocation, and fulfillment activities.
• Monitor campaign delivery, pacing, and performance, proactively identifying and resolving issues.
• Maintain accurate campaign, advertiser, inventory, and order information across company systems.
• Support make-goods, liability management, inventory adjustments, and campaign documentation.

Sales Support & Account Coordination

• Serve as a primary operational resource for Account Executives, Planners, Account Managers, and internal stakeholders.
• Provide timely campaign updates, status reporting, and issue resolution.
• Respond to campaign-related inquiries and support client service efforts through proactive communication and follow-through.
• Partner cross-functionally with Sales, Planning, Traffic, Finance, Marketing, and Operations teams to ensure campaign success.
• Support discrepancy resolution, billing validation, and monthly reporting processes.
• Assist with inventory management, revenue tracking, and quarterly readiness activities.
• Help ensure campaign commitments, reporting, and documentation are accurate and complete.
• Prepare and deliver post-campaign MSA reporting packages, ensuring accuracy and timely distribution to internal teams and clients.

Qualifications:

• Bachelor's degree or equivalent experience preferred.
• 2–4 years of experience in advertising operations, campaign management, media planning, sales support, traffic, account management, or a related field.
• Understanding of linear and digital advertising workflows and campaign execution.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.
• Proficiency in Excel and experience working with reporting, inventory management, and campaign tracking.
• Experience with advertising and workflow platforms such as GAM, Broadway, JIRA, Teams, Megaphone, Sprout, Smartsheet, or similar tools preferred.
• Excellent communication skills and ability to manage multiple priorities in a deadline-driven environment.

The base hourly compensation range for this role is $22.60 to $26.57 per hour. In addition, this role may be eligible for a quartely bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

• participation in a retirement plan
• life and disability insurance
• health
• dental and vision plans
• flexible spending accounts
• sick leave
• vacation time
• personal time
• parental leave
• employee stock purchase plan

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found atwww.sbgi.net.

About the Team:

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.