Adventure Travel Content Strategist

Manifest Digital Solutions; Bozeman (MT); On-site; USD 52,000 - 75,000; Full time

Job summary

Manifest Digital Solutions in Bozeman, MT is seeking an Adventure Travel Marketing Specialist to craft conversion-driven content that boosts inquiries, bookings, and brand awareness for adventure travel clients.

Reporting to the owner, you’ll translate marketing strategy into compelling digital and print content, blending storytelling with data-driven insights and a passion for fishing and outdoor adventures to fuel revenue growth.

Qualifications

• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Strong copywriting and editing skills.
• Experience writing for email, social media, blogs, and landing pages.
• Understanding of social media strategy (organic and paid).
• Experience developing email marketing campaigns and journeys.
• Experience working within HubSpot or similar CRM platform.
• Strong project management and organizational skills.
• Ability to manage multiple client deliverables simultaneously.
• Proficiency with common marketing platforms (e.g., HubSpot, Meta Business Suite, WordPress, etc.).
• Basic understanding of SEO principles.

Responsibilities

• Translate strategy into actionable content plans.
• Develop and manage monthly content calendars (organic and paid).
• Align messaging with booking goals, seasonal promotions, and target audiences.
• Identify content opportunities that support trip inquiries and conversions.
• Conduct keyword research to support blog and landing page content.
• Ensure messaging aligns with brand voice and campaign strategy.
• Write engaging, experience-driven social media copy.
• Develop recurring content themes for social channels.
• Write paid social ad copy focused on inquiries and bookings.
• Collaborate with designers on compelling visual storytelling.
• Monitor engagement trends and optimize messaging accordingly.
• Write SEO-optimized blog posts focused on destinations, trip planning, and fishing expertise.
• Develop long-form pillar content for key trip categories.
• Update and optimize existing content.
• Collaborate with internal team members to align content with SEO strategy.
• Write conversion-focused trip landing pages.
• Develop messaging hierarchy for landing pages.
• Align landing pages with paid media and lead generation campaigns.
• Support A/B testing initiatives.
• Write brochures, trip guides, and one-pagers.
• Develop trade show and expo materials.
• Support branded collateral for events and promotional initiatives.
• Develop clear creative briefs for graphic designers.
• Provide direction on messaging hierarchy and visual alignment.
• Review and provide feedback on creative assets.
• Maintain brand voice consistency across all deliverables.
• Review content performance metrics.
• Identify opportunities to improve engagement, inquiries, and bookings.
• Collaborate with the Account Executive and Automation Specialist on funnel performance.
• Participate in monthly and quarterly reporting reviews.

Skills

Content marketing

Copywriting

Social media strategy

Email marketing

Blog & SEO content

Project management

Organizational skills

Content planning

Tools

HubSpot

WordPress

Meta Business Suite

Google Analytics

Job description

Manifest Digital Solutions in Bozeman, MT is seeking an Adventure Travel Marketing Specialist to craft conversion-driven content that boosts inquiries, bookings, and brand awareness for adventure travel clients.

Reporting to the owner, you’ll translate marketing strategy into compelling digital and print content, blending storytelling with data-driven insights and a passion for fishing and outdoor adventures to fuel revenue growth.