Advanced Footwear CMF Designer - Visual Identity

Brooks Running; Seattle (WA); On-site; USD 104,217 - 156,324; Full time

Benefits offered by this job

Product discounts

Employee recognition

Fitness discounts

Volunteer benefits

Transportation assistance

Paid time off

Job summary

Brooks Running seeks a seasoned Designer 2 (Advanced Footwear Design, Visual Brand + CMF) to shape future seasonal product through identity, color, materials, finishes, and graphic storytelling. You will elevate franchise visuals and contribute to CMF toolboxes with global vendor collaboration.

In this role you’ll drive design intent, communicate insights, and develop CMF packages across toolboxes, collaborating with cross-functional teams to meet Brooks’ Crafted Beauty standards and performance

Qualifications

• Bachelor's degree or equivalent in a related design field.
• 5+ years in footwear, apparel, graphic, CMF design.
• Strong portfolio: brand identity, logo, CMF, and storytelling.
• Proficiency in color, typography, materials, and visual design.
• Experience with AI-assisted tools and visualization platforms.
• Familiarity with 3D tools preferred.

Responsibilities

• Create identity marks, graphic, print, and CMF concepts that establish distinction across footwear franchises.
• Develop scalable visual identity solutions and logo applications across product platforms.
• Explore innovative methods of product expression through materials, finishes, graphics.
• Elevate product storytelling through design integration of markers and graphics.
• Research consumer insights, trends, and technology to identify opportunities for innovation.
• Prepare CMF tech packs and supporting materials for sampling, development, and production.
• Use visualization tools and AI platforms to accelerate design development.
• Shape seasonal concept development and future CMF toolboxes.

Skills

Brand identity

Graphic systems

Logo ideation

CMF design

Product storytelling

Visual communication

Color theory

Adobe Illustrator

Photoshop

AI-assisted tools

3D visualization

Typography

Presentation skills

Collaboration

Education

Bachelor's degree

Tools

Blender

Rhino

KeyShot

Substance

Adobe Illustrator

Photoshop

Microsoft Office

Job description

Brooks Running seeks a seasoned Designer 2 (Advanced Footwear Design, Visual Brand + CMF) to shape future seasonal product through identity, color, materials, finishes, and graphic storytelling. You will elevate franchise visuals and contribute to CMF toolboxes with global vendor collaboration.

In this role you’ll drive design intent, communicate insights, and develop CMF packages across toolboxes, collaborating with cross-functional teams to meet Brooks’ Crafted Beauty standards and performance