Advanced Advertising Account Manager

Charter Communications, Inc.; New York (NY); On-site; USD 73,000 - 141,000; Full time

Job summary

Spectrum Reach, a unit of Charter Communications, Inc., is seeking an experienced advertising sales professional in the United States to lead national brand campaigns and partnerships. You will manage end-to-end campaigns, act as a subject matter expert in advanced advertising, and drive client value across cross-functional teams.

The role emphasizes data-driven proposals, KPI/ROI understanding, and strong communication skills to maximize revenue and enhance the customer experience.

Qualifications

• Expertise in the advanced advertising space and knowledge of media terms/media math Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action'
• Understanding of relevant metrics when measuring campaign performance
• Demonstrates organizational skills and attention to detail
• Excellent problem solver with expertise in leveraging cross-functional resources
• Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred
• Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines
• Experience in computer software including Outlook, Excel, PowerPoint
• Collaborative mindset, ready to work with multiple cross-functional departments

Responsibilities

• Account assignments will consist of national brands, represented by major holding companies and agencies in coordination with industry partners.
• Act as the account lead ensuring end to end account/campaign management including quality assurance checks, oversight of post-sale campaign management by Account Specialists and helping with campaign implementation and reporting
• Serve as a subject matter expert in the field of advanced advertising internally and for our customers
• Manage client relationships and act as point of contact for any client questions in partnership with Sales and Account Specialist.
• Partner with Sales to understand client KPIs/ROIs and work with multiple cross-functional teams to strategize, plan, and build effective proposals.
• Actively and consistently support all efforts to simplify and enhance the customer experience for our advanced TV deals.
• Utilize Spectrum's data assets and other research metrics to develop proposals for clients including but not limited to targeting and measurement recommendations.
• Drive advanced advertising strategy and revenue through partnering with cross-functional teams such as Sales, Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance and Traffic/AdOps.
• Understand key performance metrics surrounding multi-screen campaigns to help maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
• Stay ahead of the curve on marketplace trends relating to their clients as well as the advanced advertising industry.

Skills

Advanced advertising expertise

Client relationship management

Cross-functional collaboration

Analytical thinking

Strong communication

CRM familiarity

Proficient with Excel/PowerPoint/Outlo

Education

Bachelor's degree or equivalent work experience

Tools

CRM platforms

Ad Serving software

Outlook

Excel

PowerPoint

Job description

SUMMARY

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

DUTIES & RESPONSIBILITIES

• Account assignments will consist of national brands, represented by major holding companies and agencies in coordination with industry partners.
• Act as the account lead ensuring end to end account/campaign management including quality assurance checks, oversight of post-sale campaign management by Account Specialists and helping with campaign implementation and reporting
• Serve as a subject matter expert in the field of advanced advertising internally and for our customers
• Manage client relationships and act as point of contact for any client questions in partnership with Sales and Account Specialist.
• Partner with Sales to understand client KPIs/ROIs and work with multiple cross-functional teams to strategize, plan, and build effective proposals.
• Actively and consistently support all efforts to simplify and enhance the customer experience for our advanced TV deals.
• Utilize Spectrum's data assets and other research metrics to develop proposals for clients including but not limited to targeting and measurement recommendations.
• Drive advanced advertising strategy and revenue through partnering with cross-functional teams such as Sales, Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance and Traffic/AdOps.
• Understand key performance metrics surrounding multi-screen campaigns to help maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
• Stay ahead of the curve on marketplace trends relating to their clients as well as the advanced advertising industry.

QUALIFICATIONS

• Expertise in the advanced advertising space and knowledge of media terms/media math Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action'
• Understanding of relevant metrics when measuring campaign performance
• Demonstrates organizational skills and attention to detail
• Excellent problem solver with expertise in leveraging cross-functional resources
• Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred
• Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines
• Experience in computer software including Outlook, Excel, PowerPoint
• Collaborative mindset, ready to work with multiple cross-functional departments

RELATED WORK EXPERIENCE

• Experience across direct-sold and programmatic
• Experience with CRM platforms and Ad Serving software

EDUCATION

Bachelor's degree or equivalent work experience

PREFERRED QUALIFICATIONS

Experience in Media Sales or as a Media Buyer - 3-5+ yrs

Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The base pay for this position generally is between $73,200.00 and $140,600.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

Get To Know Us: Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ: CHTR), the leading internet and video provider in the nation and the fastest growing mobile company in our footprint, with services available to more than 70 million homes and businesses across 45 states. Supported by our 100% U.S.-based employees,* we are America's Internet Company.

*At close of the Cox acquisition, Spectrum announced that over the next 18 months, it will fully return legacy Cox's customer service function to the U.S.

Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.