Adobe Marketo Sr Developer

Capgemini; Atlanta (GA); On-site; USD 68,000 - 109,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, and vision coverage

Retirement savings plans

Life and disability insurance

Employee assistance programs

Other benefits as provided by local政策

Job summary

Capgemini is seeking a senior Marketing Automation Architect to design and implement scalable Marketo architecture aligned with business goals. You will lead integrations with Salesforce, Dynamics, and AEM, while establishing data governance and revenue cycle models to optimize campaigns and reporting.

The role requires 9+ years in marketing automation, with 3+ years in Marketo architecture and leadership. Excellent stakeholder management and analytics skills are essential for driving

Qualifications

• 9+ years in marketing automation with at least 3+ years in Marketo architecture and leadership roles.
• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.
• Certifications: Marketo Certified Solutions Architect or Expert preferred.

Responsibilities

• Design and implement scalable Marketo architecture aligned with business goals.
• Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• Establish data governance, lead scoring, and revenue cycle models.

Skills

Marketo architecture

CRM integration

Salesforce integration

Dynamics integration

AEM

Data governance

Lead scoring

Revenue models

Campaign management

Email deliverability

APIs

Custom objects

CRM systems

Dashboards

Analytics

Tools

Marketo APIs

Custom objects

CRM systems

Job description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Location

Malvern, PA / Charlotte, NC

Job Description

Solution Architecture & Strategy

• Design and implement scalable Marketo architecture aligned with business goals.
• Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• Establish data governance, lead scoring, and revenue cycle models.

Campaign Management & Execution

• Build and manage campaigns, workflows, landing pages, and forms in Marketo.
• Oversee A/B testing, segmentation, and personalization strategies.
• Ensure compliance with email deliverability and data privacy standards.

Technical Leadership & Optimization

• Customize Marketo using APIs, custom objects, and advanced configurations.
• Conduct audits and performance reviews to optimize system efficiency.
• Provide technical guidance and best practices to marketing and sales teams.

Reporting & Analytics

• Develop dashboards and reporting frameworks for campaign performance.
• Analyze data to improve lead nurturing and conversion strategies.

Experience

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics. Certifications:
• Marketo Certified Solutions Architect or Expert preferred.

Preferred Skills

• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees.

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice

The base compensation range for this role in the posted location is 67733 to 108811.

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.