Adobe Experience Platform Data Lead & Customer Analytics

Optimum; Plano (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

Optimum in Plano, TX is seeking a senior Data Collection & Customer Data Platform Manager to lead the design, implementation, governance, and optimization of Adobe Experience Platform data across web and mobile.

You’ll own end-to-end data collection strategy, including Web/Mobile SDKs, XDM schemas, and CJA enablement, partnering with Engineering, Analytics, Product, and Marketing to accelerate platform maturity.

Qualifications

• Bachelor's degree required in a related field.
• 8+ years of experience in digital analytics, marketing technology, customer data platforms, or data collection architecture.
• 5+ years of hands-on Adobe Experience Platform experience.
• Expert-level knowledge of AEP, Real-Time CDP, CJA, Data Collection, Web/SDKs, XDM, Identity Services, and server-side data collection concepts.
• Strong understanding of customer identity management and data architecture.
• Experience building enterprise data layers and event taxonomies.
• Experience working in Agile product and engineering environments.

Responsibilities

• Own enterprise strategy for AEP data collection and implementation.
• Design, build, and maintain scalable XDM schemas, field groups, identities, datasets, and governance.
• Lead ingestion and mapping of digital, behavioral, and customer data into AEP.
• Establish best practices for Real-Time CDP data readiness and audience activation.
• Define identity resolution requirements and customer profile enablement.
• Drive AEP platform adoption and maturity across the organization.
• Own implementation and governance of Web SDK and Mobile SDK across all properties.
• Design and maintain scalable tagging and data collection frameworks using Adobe Data Collection.
• Develop standards for Adobe Client Data Layer and event-driven architecture.
• Partner with engineering teams to ensure consistent event tracking and instrumentation.
• Establish naming conventions, taxonomy standards, and documentation processes.
• Lead CJA implementation and optimization, design datasets for reporting, and enable cross-channel analysis.
• Collaborate with analytics and product teams to translate business requirements into scalable data solutions.

Skills

Digital analytics

Marketing technology

Customer data platforms

Data collection architecture

Adobe Experience Platform

Real-Time CDP

Customer Journey Analytics

Adobe Data Collection

Web SDK

Mobile SDK

XDM

Identity Services

Server-side data collection

Education

Bachelor's degree in Computer Science, Information Systems, Analytics, Marketing Technology, or related field

Tools

Adobe Experience Platform

Adobe Real-Time CDP

Adobe Customer Journey Analytics

Adobe Data Collection

Web SDK

Mobile SDK

Job description

Optimum in Plano, TX is seeking a senior Data Collection & Customer Data Platform Manager to lead the design, implementation, governance, and optimization of Adobe Experience Platform data across web and mobile.

You’ll own end-to-end data collection strategy, including Web/Mobile SDKs, XDM schemas, and CJA enablement, partnering with Engineering, Analytics, Product, and Marketing to accelerate platform maturity.