Adobe Experience Platform (AEP) Data Product Owner

ameriprise; Minneapolis (MN); On-site; USD 120,000 - 170,000; Full time

Job summary

Ameriprise Financial is seeking an AEP Data Product Owner to lead the Adobe Experience Platform ecosystem across Real-Time CDP, AJO, and CJA. You will steward customer data to power personalized journeys and end-to-end measurement, aligning data assets with business goals and privacy standards.

You will own the data product roadmap, ensure data integrity, collaborate with Technology, Marketing and Analytics, monitor license usage, and define KPIs for data quality, ingestion latency, and audience

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5+ years in marketing tech or data product management.
• 2+ years with Adobe Experience Platform / Real-Time CDP.
• Experience owning a data product backlog and roadmap in Agile.
• Strong data ingestion, quality, and identity resolution knowledge.
• Excellent communication and stakeholder mgmt for exec audiences.

Responsibilities

• Lead Real-Time CDP enablement: profile orchestration, audience creation, real-time activation.
• Ensure high-fidelity data mapping into AEP for future marketing strategies.
• Own AEP data product roadmap emphasizing scalability and personalization.
• Define standards for data assets: XDM schemas, identity namespaces, merge policies.
• Monitor dataflow health and proactively resolve data issues.
• Partner with Technology, Marketing, Analytics on data strategy and use cases.
• Monitor license usage, data retention, and ingestion optimization.
• Provide usage insights and forecasts to leadership for investments.

Skills

Stakeholder management

Agile backlog ownership

Data-driven decision making

Cross-functional collaboration

Communication to executives

Education

Bachelor's degree in business administration, computer science, information systems, data science, or related field

Tools

Adobe Experience Platform

Real-Time CDP

XDM schemas

Identity Service

Profile Service

SQL

Dataiku

Job description

About Our Company

We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year‑end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

The AEP Data Product Owner will lead the ownership, evolution, and day‑to‑day stewardship of the Adobe Experience Platform (AEP) ecosystem for Ameriprise, ensuring our customer data foundation powers Real‑Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) capabilities across the enterprise.

At Ameriprise, we are focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. The AEP Data Product Owner will play a critical role in enabling that vision by ensuring our customer data is trusted, well‑governed, and activated to power personalized journeys, end‑to‑end measurement, and next‑generation marketing experiences. It's not about the data itself, but the customer experiences that data can enable.

Key Responsibilities:

Real‑Time CDP Enablement

Lead the data enablement of Real‑Time CDP use cases - profile orchestration, audience creation, and real‑time activation - to power personalized customer journeys.

Ensure high‑fidelity behavioral and profile data is captured and mapped correctly into AEP to fuel next‑generation marketing strategies across AJO, CJA, and downstream destinations.

Own a future‑proof data product roadmap for AEP that prioritizes scalability, personalization at scale, and rapid deployment of new customer experience capabilities.

Data Integrity & Platform Health

Define and maintain the standard for AEP data assets - XDM schemas, identity namespaces, and profile merge policies - to keep data clean, trusted, and usable.

Monitor dataflow health; proactively identify and resolve data issues before they impact marketing performance.

Manage the lifecycle, including feature adoption, data quality standards, and governance in partnership with Technology, Privacy and Legal.

Strategic Data Liaison

Act as the primary data point of contact for Adobe - influencing product roadmap and ensuring Ameriprise's data needs are prioritized.

Partner with Technology, Marketing, and Analytics teams on customer data strategy, identity resolution, and use case enablement.

Develop data KPIs to track data quality, ingestion latency, profile health, license consumption, and the efficiency of audience activation.

License Usage & Consumption Management

Monitor AEP license consumption across profiles, data volume, compute, etc, proactively identify overage risks and lead remediation strategies.

Own data retention, TTL, and ingestion optimization decisions that keep the platform within contracted license thresholds without compromising business use cases.

Provide usage insights and forecasts to leadership to inform investment decisions, true‑ups, etc.

Required Qualifications:

• Bachelor's degree in business administration, computer science, information systems, data science, or a related field, or equivalent experience.
• 5 or more years of relevant experience in marketing technology, data product management, or customer data platform operations.
• 2 or more years of hands‑on experience with Adobe Experience Platform / Real‑Time CDP, including working knowledge of XDM schemas, Identity Service and Profile Service.
• Proven experience owning a data product backlog and roadmap in an Agile environment.
• Strong understanding of data ingestion (batch and streaming), data quality management, and identity resolution strategy.
• Experience partnering with cross‑functional teams to deliver data‑driven capabilities.
• Excellent communication and stakeholder management skills, with the ability to translate complex data concepts for executive audiences.

Preferred Skills:

• Adobe Certified Expert - Real‑Time CDP Business Practitioner or Adobe Experience Platform credentials.
• Hands‑on experience with Customer Journey Analytics (CJA) and/or Adobe Journey Optimizer (AJO).
• Familiarity with SQL, data profiling, and data quality tools; experience with Dataiku or similar platforms.
• Experience with data & analytics transformation (current‑state assessment, strategy development, value case, roadmap).
• Business translation skills - identifying business problems, translating them into use cases and data/mar‑tech capabilities, and storytelling