Adobe Experience Platform (AEP) Data Product Owner

Threadneedle group; Minneapolis (MN); Hybrid; USD 107,000 - 147,100; Full time

Job summary

Ameriprise Financial seeks an AEP Data Product Owner to lead ownership, evolution, and stewardship of the Adobe Experience Platform ecosystem for Real-Time CDP, AJO and CJA capabilities. You will ensure our customer data foundation powers personalized journeys and end-to-end measurement across the enterprise.

The role requires governance of data assets, data quality, and cross-functional collaboration with Technology, Privacy, and Legal to deliver data-driven marketing capabilities at scale.

Qualifications

• Bachelor's degree or equivalent experience in a relevant field.
• 5+ years in marketing technology, data product management, or CDP operations.
• 2+ years hands-on with Adobe Experience Platform / Real-Time CDP, XDM schemas, Identity Service, Profile Service.
• Proven experience owning a data product backlog and roadmap in Agile environments.
• Strong understanding of data ingestion (batch/streaming), data quality, and identity resolution.
• Experience partnering with cross-functional teams to deliver data-driven capabilities.

Responsibilities

• Lead Real-Time CDP enablement to support personalized journeys and real-time activation across platforms.
• Define and maintain standards for AEP data assets, including XDM schemas and identity namespaces, ensuring data quality and governance.
• Manage data product lifecycle: adoption, quality, governance in collaboration with Technology, Privacy and Legal.
• Act as primary data liaison to Adobe, influencing roadmap and prioritizing Ameriprise's data needs.
• Collaborate with Technology, Marketing, and Analytics on data strategy, identity resolution, and use-case enablement.
• Develop KPIs to track data quality, ingestion latency, and license consumption.

Skills

Adobe Experience Platform

Real-Time CDP

Identity resolution

SQL

Stakeholder management

Agile backlog management

Education

Bachelor's degree in business administration, computer science, information systems, data science, or related field

Tools

XDM schemas

Identity Service

Profile Service

Dataiku

Job description

About Our Company

We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

The AEP Data Product Owner will lead the ownership, evolution, and day-to-day stewardship of the Adobe Experience Platform (AEP) ecosystem for Ameriprise, ensuring our customer data foundation powers Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) capabilities across the enterprise.

At Ameriprise, we are focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. The AEP Data Product Owner will play a critical role in enabling that vision by ensuring our customer data is trusted, well-governed, and activated to power personalized journeys, end-to-end measurement, and next-generation marketing experiences. It's not about the data itself, but the customer experiences that data can enable.

Key Responsibilities:

Real-Time CDP Enablement

• Lead the data enablement of Real-Time CDP use cases - profile orchestration, audience creation, and real-time activation - to power personalized customer journeys.

• Ensure high-fidelity behavioral and profile data is captured and mapped correctly into AEP to fuel next-generation marketing strategies across AJO, CJA, and downstream destinations.

• Own a future-proof data product roadmap for AEP that prioritizes scalability, personalization at scale, and rapid deployment of new customer experience capabilities.

Data Integrity & Platform Health

• Define and maintain the standard for AEP data assets - XDM schemas, identity namespaces, and profile merge policies - to keep data clean, trusted, and usable.

• Monitor dataflow health; proactively identify and resolve data issues before they impact marketing performance.

• Manage the lifecycle, including feature adoption, data quality standards, and governance in partnership with Technology, Privacy and Legal.

Strategic Data Liaison

• Act as the primary data point of contact for Adobe - influencing product roadmap and ensuring Ameriprise's data needs are prioritized.

• Partner with Technology, Marketing, and Analytics teams on customer data strategy, identity resolution, and use case enablement.

• Develop data KPIs to track data quality, ingestion latency, profile health, license consumption, and the efficiency of audience activation.

License Usage & Consumption Management

• Monitor AEP license consumption across profiles, data volume, compute, etc, proactively identify overage risks and lead remediation strategies.

• Own data retention, TTL, and ingestion optimization decisions that keep the platform within contracted license thresholds without compromising business use cases.

• Provide usage insights and forecasts to leadership to inform investment decisions, true-ups, etc.

Required Qualifications:

• Bachelor's degree in business administration, computer science, information systems, data science, or a related field, or equivalent experience.

• 5 or more years of relevant experience in marketing technology, data product management, or customer data platform operations.

• 2 or more years of hands-on experience with Adobe Experience Platform / Real-Time CDP, including working knowledge of XDM schemas, Identity Service and Profile Service.

• Proven experience owning a data product backlog and roadmap in an Agile environment.

• Strong understanding of data ingestion (batch and streaming), data quality management, and identity resolution strategy.

• Experience partnering with cross-functional teams to deliver data-driven capabilities.

• Excellent communication and stakeholder management skills, with the ability to translate complex data concepts for executive audiences.

Preferred Skills:

• Adobe Certified Expert - Real-Time CDP Business Practitioner or Adobe Experience Platform credentials.

• Hands-on experience with Customer Journey Analytics (CJA) and/or Adobe Journey Optimizer (AJO).

• Familiarity with SQL, data profiling, and data quality tools; experience with Dataiku or similar platforms.

• Experience with data & analytics transformation (current-state assessment, strategy development, value case, roadmap).

• Business translation skills - identifying business problems, translating them into use cases and data/mar-tech capabilities, and storytelling for leadership audiences.

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders - clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Base Pay Salary

The estimated base salary for this role is $107,000 - $147,100 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Data

Line of Business

MARKT Marketing

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.