Admissions Director

Prime Healthcare; Lenoir (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary Based On Experience

Medical, Dental, and Vision Insurance

Paid Time Off (PTO)

Paid Holidays

401(k) Retirement Plan

Career Growth & Advancement Opportunit

Continuing Education & Professional De

Supportive Leadership Team

Employee Recognition Programs

Stable & Growing Organization

Job summary

Prime Healthcare is seeking an experienced Admissions Director to lead the admissions and referral development for our Skilled Nursing and Rehabilitation Center. You will drive census growth by building relationships with hospitals, physicians, case managers, social workers, discharge planners, and referral partners.

The role serves as the primary liaison for prospective residents and families, ensuring a seamless and compassionate admission experience from inquiry to move-in.

Qualifications

• Minimum of two years in Healthcare Admissions, Healthcare Marketing, Business Development, Case Management, or related healthcare role.
• Experience in a Skilled Nursing Facility, Long-Term Care, Rehabilitation Center, Hospital, or Post-Acute Care setting.
• Strong understanding of Medicare, Medicaid, Managed Care, and Skilled Nursing admissions.
• Excellent communication, relationship-building, and customer service skills.
• Strong organizational, multitasking, and problem-solving abilities.
• Proficiency with Electronic Medical Records (EMR) and Microsoft Office.

Responsibilities

• Lead the admissions process from referral through resident admission.
• Build and maintain strong referral relationships with hospitals, physicians, discharge planners, case managers, social workers, and other sources.
• Develop and execute strategies to increase referrals and achieve census and occupancy goals.
• Conduct pre-admission screenings to determine clinical and financial eligibility.
• Verify Medicare, Medicaid, Managed Care, commercial insurance, and private pay coverage.
• Conduct professional facility tours for prospective residents and families.
• Educate residents and families about services, rehabilitation programs, insurance, and the admissions process.
• Coordinate admissions with Nursing, Therapy, Social Services, and Administration for smooth transitions.
• Maintain accurate admission documentation within the EMR system.
• Ensure compliance with CMS, Medicare, Medicaid, state, federal, and facility regulations.
• Track referral activity, admissions metrics, occupancy trends, and census goals.
• Represent the facility at networking events, hospital meetings, and community outreach.
• Deliver exceptional customer service while creating a positive experience for every resident and family.

Skills

Relationship-building

Communication

Customer Service

Organization

Self-motivated

Teamwork

Healthcare Admissions

Referral development

Education

Bachelor's Degree

Tools

EMR Systems

Microsoft Office

Job description

Admissions Director

Prime Healthcare is seeking an experienced, energetic, and results-driven Admissions Director to lead the admissions and referral development efforts for our Skilled Nursing and Rehabilitation Center.

Why Join Prime Healthcare?

At Prime Healthcare, we are committed to providing exceptional care while creating an environment where our employees can grow professionally and personally.

Benefits Include:

• Competitive Salary Based On Experience

• Medical, Dental, and Vision Insurance

• Paid Time Off (PTO)

• Paid Holidays

• 401(k) Retirement Plan

• Career Growth & Advancement Opportunities

• Continuing Education & Professional Development

• Supportive Leadership Team

• Employee Recognition Programs

• Stable & Growing Organization

Position Summary

The Admissions Director is responsible for overseeing all aspects of the admissions process while driving census growth through strategic relationship building with hospitals, physicians, case managers, social workers, discharge planners, and referral partners.

This position serves as the primary liaison for prospective residents and their families, ensuring a seamless, compassionate, and professional admission experience from initial inquiry through move-in.

The ideal candidate will have experience in Skilled Nursing (SNF), Long-Term Care (LTC), Rehabilitation, Healthcare Marketing, Business Development, Hospital Liaison services, or Case Management.

Responsibilities

• Lead the admissions process from initial referral through resident admission.

• Build and maintain strong referral relationships with hospitals, physicians, discharge planners, case managers, social workers, assisted living communities, hospice providers, and other referral sources.

• Develop and execute strategies to increase referrals and achieve census and occupancy goals.

• Conduct pre-admission screenings to determine clinical and financial eligibility.

• Verify Medicare, Medicaid, Managed Care, commercial insurance, and private pay coverage.

• Conduct professional facility tours for prospective residents and families.

• Educate residents and families about available services, rehabilitation programs, insurance coverage, and the admissions process.

• Coordinate admissions with Nursing, Therapy, Social Services, and Administration to ensure smooth resident transitions.

• Maintain accurate admission documentation within the Electronic Medical Record (EMR) system.

• Ensure compliance with CMS, Medicare, Medicaid, state, federal, and facility regulations.

• Track referral activity, admissions metrics, occupancy trends, and census goals.

• Represent the facility at networking events, hospital meetings, and community outreach activities.

• Deliver exceptional customer service while creating a positive experience for every resident and family.

Qualifications

Required:

• Minimum of two (2) years of experience in Healthcare Admissions, Healthcare Marketing, Business Development, Case Management, or a related healthcare role.

• Experience in a Skilled Nursing Facility (SNF), Long-Term Care (LTC), Rehabilitation Center, Hospital, or Post-Acute Care setting.

• Strong understanding of Medicare, Medicaid, Managed Care, and Skilled Nursing admissions.

• Excellent communication, relationship-building, and customer service skills.

• Strong organizational, multitasking, and problem-solving abilities.

• Proficiency with Electronic Medical Records (EMR) and Microsoft Office.

Preferred:

• Bachelor's Degree in Healthcare Administration, Business Administration, Marketing, Social Work, or a related field.

• Existing relationships with hospitals, physicians, and community referral sources.

• Proven success in census development and referral management.

What We're Looking For

We are looking for someone who is:

• Relationship-Focused

• Compassionate

• Self-Motivated

• Results-Driven

• Organized

• Professional

• Team-Oriented

• Customer-Focused

• Passionate About Senior Care

Join Our Team!

At Prime Healthcare, every admission represents an opportunity to improve someone's quality of life. We are proud to provide exceptional Skilled Nursing and Rehabilitation services while fostering a workplace built on teamwork, compassion, integrity, and excellence.

Join Prime Healthcare and help us make a difference—one resident, one family, and one successful admission at a time.