Admissions Director

Heron House at Largo; Largo (FL); Sur place; USD 55 000 - 75 000; Plein temps

Résumé du poste

Heron House at Largo is seeking a Marketing & Admissions professional to drive occupancy through strategic marketing, community relations, and lead conversion. The role includes tours, needs assessments, and managing the full admissions process from inquiry to move-in.

Qualifications include a bachelor’s degree and 2–5+ years in marketing, sales, or admissions in healthcare. Strong communication, negotiation, and organizational skills are essential for success.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred).
• 2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred).
• Proven track record of meeting or exceeding sales/occupancy goals.

Responsabilités

• Develop and execute a strategic marketing plan to achieve and maintain occupancy goals.
• Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners.
• Conduct routine outreach visits and networking to generate referrals.
• Represent the facility at community events, health fairs, and professional organizations.
• Manage advertising efforts (digital, print, social media, website updates).
• Monitor local market trends and competitor activity.
• Manage all incoming leads (calls, emails, walk-ins, online inquiries).
• Maintain a CRM or lead tracking system with accurate, up-to-date information.
• Conduct tours for prospective residents and families.
• Perform needs assessments and present appropriate service options.
• Follow up consistently to convert inquiries into deposits and move-ins.
• Meet or exceed monthly and annual census and conversion goals.
• Oversee the full admissions process from inquiry to move-in.
• Coordinate pre-admission assessments with nursing staff.
• Ensure all required documentation, assessments, and approvals are completed.
• Verify financial eligibility in collaboration with the business office.
• Ensure compliance with state regulations and facility policies.
• Coordinate all aspects of the move-in process for a seamless transition.
• Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness.
• Conduct resident and family orientations.
• Ensure a welcoming and positive first impression of the community.
• Track and report key metrics including leads, tours, deposits, and move-ins.
• Conversion ratios
• Referral source performance
• Occupancy rates
• Provide regular reports to the Executive Director
• Analyze marketing ROI and adjust strategies as needed

Connaissances

Sales skills

Communication

Interpersonal skills

Time management

Multitasking

Formation

Bachelor’s degree (Marketing/Business/Healthcare)

2–5+ years experience

Description du poste

Essential Duties and Responsibilities

Marketing & Business Development

• Develop and execute a strategic marketing plan to achieve and maintain occupancy goals


• Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners


• Conduct routine outreach visits and networking to generate referrals


• Represent the facility at community events, health fairs, and professional organizations


• Manage advertising efforts (digital, print, social media, website updates)


• Monitor local market trends and competitor activity

Lead Management & Sales

• Manage all incoming leads (calls, emails, walk-ins, online inquiries)


• Maintain a CRM or lead tracking system with accurate, up-to-date information


• Conduct tours for prospective residents and families


• Perform needs assessments and present appropriate service options


• Follow up consistently to convert inquiries into deposits and move-ins


• Meet or exceed monthly and annual census and conversion goals

Admissions & Intake

• Oversee the full admissions process from inquiry to move-in


• Coordinate pre-admission assessments with nursing staff


• Ensure all required documentation, assessments, and approvals are completed


• Verify financial eligibility in collaboration with the business office


• Ensure compliance with state regulations and facility policies

Move-In Coordination

• Coordinate all aspects of the move-in process for a seamless transition


• Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness


• Conduct resident and family orientations


• Ensure a welcoming and positive first impression of the community

Relationship Management

• Serve as the primary contact for prospective residents and families


• Build trust and maintain ongoing communication throughout the decision‑making process


• Address concerns with professionalism, empathy, and urgency


• Maintain relationships with referral sources for continued business growth

Reporting & Performance Tracking

• Track and report key metrics including:


• Leads, tours, deposits, and move-ins


• Conversion ratios


• Referral source performance


• Occupancy rates


• Provide regular reports to the Executive Director


• Analyze marketing ROI and adjust strategies as needed

Compliance

• Ensure all marketing and admissions activities comply with state and federal regulations


• Maintain confidentiality in accordance with HIPAA guidelines

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred)


• 2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred)


• Proven track record of meeting or exceeding sales/occupancy goals

Knowledge, Skills, and Abilities

• Strong sales, negotiation, and closing skills


• Excellent communication and interpersonal abilities


• Ability to build and maintain professional relationships


• Strong organizational and time management skills


• Ability to multitask and manage competing priorities


• Knowledge of ALF regulations and senior care industry (preferred)