Admissions Director

Ciena-Healthcare; Lansing (MI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, and vision insurance

401K with matching funds

Life Insurance

Employee discounts

Tuition Reimbursement

Student Loan Reimbursement

Job summary

Ciena Healthcare seeks a Director of Admissions to manage the facility's census by building and maintaining relationships with hospitals, physician groups, and insurers to drive patient admissions.

The role leads the admission process from pre-admission to follow-up, coordinating with clinical staff and ensuring compliance, while delivering strategic marketing plans for key accounts and sharing performance reports with leadership.

Qualifications

• Experience in Health Care Sales/marketing/Insurance.
• At least three (3) years in Health Care Sales/marketing/Insurance.
• Familiar with Medical Terminology and technology use.

Responsibilities

• Act as a liaison between the facility and the outside community.
• Develop strategies to maximize admissions of residents requiring care.
• Identify and maintain relationships with referral sources.
• Create and execute facility sales and marketing plans for key accounts.

Skills

Healthcare sales

Marketing

Insurance familiarity

Medical terminology

AI software proficiency

Education

High School Diploma

Bachelor's degree (4-year) preferred

Tools

SNF IN Focus

PCC CRM

Job description

The Director of Admissions is responsible for managing the facility's census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers that generate patient admissions. This position is also responsible for all admission department activities including the pre-admission, admission, discharge and follow up process.

Join us with an attractive benefits offering:

Join us with an attractive benefits offering:

• Competitive pay
• Medical, dental, and vision insurance
• 401K with matching funds
• Life Insurance
• Employee discounts
• Tuition Reimbursement
• Student Loan Reimbursement

Responsibilities:

• Act as a liaison between the facility and the outside community.
• Develops strategies to maximize admissions of residents requiring care.
• Work with local community agencies to generate a positive image and encourage word-of-mouth referral activities.
• Identify, solicit and maintains relationships with referral sources.
• Create and execute facility sales and marketing plans and strategies surrounding each key account and communicate those plans to facility teams.
• Communicate utilizing creative methods to all potential referral sources following approved vendor policy of the account through presentations, tours and community events.
• Prepare and present weekly/monthly reports to include Aligned Provider Metrics and lead the team in development of action plans to meet key account requirements.
• Receives resident referrals via fax, phone call, or internet and disseminates the information to decision makers.
• Conducts facility tours for potential residents and families; ensures that information is available for others that conduct tours.
• Conduct admission screening of potential patients; determine level of care, services required, equipment needs and insurance coverage, as indicated.
• Ensures level of care approval obtained and or OBRA screen (PASSAR, MI/MR) when indicated.
• Helps coordinate with clinical staff services needed by the resident prior to admission (i.e. respiratory equipment, specialized bed, etc.)
• Welcomes resident and family on admission.
• Assigns medical record number/Enters patient in Admission Log Book.
• Ensures that all admission paperwork is completed prior to or at the time of admissions; obtain the resident/guardian's signature on all required permits, releases, authorizations, etc.
• Coordinates room assignment designation with Nursing Department
• Ensures timely delivery of daily census reports and monthly month-end reports to Administrator and corporate staff usingSNF IN Focus
• Documents and tracks pre-admission referral activity on the PCC CRM
• Updates computerized census system daily; maintains an accurate record of available beds.

Education and/or Experience:

• High School Diploma required.
• 4 year degree preferred
• At least three (3) years experience in Health Care Sales/marketing/Insurance or commensurate
• education preferred.
• Experience in managed care/insurance preferred.
• Familiar with Medical Terminology.
• Ability to use technology including AI driven software

Certificates, Licenses, Registrations:

• None

Ciena Healthcare

We are a national organization of skilled nursing, subacute, rehabilitative, and assisted living providers dedicated to achieving the highest standards of care in Michigan and Ohio.

We serve our residents with compassion, concern, and excellence, believing that every one of them is a unique person who deserves our best each day that we care for them. Join us, if you have a passion for improving the lives of those around you and working with others who feel the same way.

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