Admissions Counselor - Undergraduate

Viterbo University; La Crosse (WI); On-site; USD 42,000 - 62,000; Full time

Job summary

Viterbo University is seeking an Admissions Counselor to focus on recruitment activities and outreach for undergraduate enrollment. The role includes territory management, admissions events, CRM utilization, and personalized follow-up with students and families.

This is a full-time, 12-month postion in La Crosse, WI. The counselor will collaborate with Academic Programs, Marketing, and Financial Aid to meet university-wide recruitment goals, supervise student staff as needed, and travel for

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Strong interpersonal and communication skills.
• Ability to travel and work evenings as needed.

Responsibilities

• Develop and implement undergraduate recruitment strategies in assigned territories.
• Coordinate high school visits and college fairs to support enrollment goals.
• Maintain CRM records, track interactions, and provide insights on trends.
• Collaborate with Marketing, Academic Programs, and Financial Aid to support onboarding.
• Mentor student staff and contribute to team training.

Skills

Interpersonal skills

Independent work

Education

Bachelor's degree or equivalent

Tools

Recruit CRM

Job description

Viterbo is seeking an Admissions Counselor to focus on recruitment activities and the outreach of various undergraduate students seeking enrollment at Viterbo University. The counselor will provide high-level recruitment support through territory management, recruitment events, CRM utilization, and individual student/family follow-up. The admissions counselor will support university-wide recruitment goals, assist as needed with supervision of student staff, and collaborate closely with colleagues in academics, operations, and marketing to drive enrollment outcomes. This is a fulltime, 12 month postion.

Responsibilities

Academic Program Recruitment

• Implements best practices in recruiting prospective students in assigned territories focused on traditional, undergraduate students.
• Organizes high school and college fair visits at select state and regional high schools in assigned territories.
• Develops and maintains positive relationships with high school counselors, teachers, and other external stakeholders.
• Maintain in-depth knowledge of all academic programs to provide accurate program information, curriculum, admission requirements, as well as information on financial aid, scholarships, and other sources of funding to prospective students.
• Communicate by phone, text, e-mail, social media, video, and other electronic media to verify and follow up with students regarding their application status, admissions inquiries, and on campus visit events.
• Utilize Recruit CRM to contact, track, and record interactions with prospective students.
• Assists in small and large group presentations to visiting prospective students.
• Collaborate with faculty and academic leaders in all academic programs to ensure alignment between recruitment efforts and program expectations. Collaboration with Academic and Administrative Partners.
• Coordinate faculty participation in recruitment events, class visit opportunities, and strategic outreach initiatives.
• Provide regular feedback to the academic programs and admissions leadership about prospective student trends, market intelligence, and enrollment challenges.
• Partner with the Financial Aid Office, Advising, and other campus departments to create a seamless onboarding experience for prospective students.
• Work a flexible work schedule that may include evening availability, travel, and overnight trips for recruitment purposes.

Marketing and Communications Collaboration

• Work closely with Marketing and Communications to shape targeted messaging for undergraduate academic programs and broader audiences.
• Contribute to content development for print materials, web pages, email campaigns, social media, and video storytelling that highlight the strength and outcomes of our academic programs.
• Ensure messaging across all platforms is accurate, inclusive, and aligned with current program offerings and student experiences.

Cross-Functional Collaboration and Leadership

• Act as a leader within the undergraduate admissions team by mentoring colleagues, contributing to training and onboarding, and providing strategic input across functional areas.
• Maintain accurate and up-to-date records in the CRM and share insights on territory and program-specific trends to inform broader team strategies.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Valid driver's license with satisfactory driving record.

Skills

• Strong interpersonal skills, with the ability to manage both prospective student relationships and student staff with professionalism and care.
• Working independently with complex responsibilities and managing competing priorities effectively.

Alignment

Viterbo University seeks employees who will embrace the University mission and incorporate our values into their day-to-day work.

Mission

The Viterbo University community prepares students for faithful service and ethical leadership.

Values

• Contemplation, reflecting upon the presence of God in our lives and work
• Hospitality, welcoming everyone we encounter as an honored guest
• Integrity, striving for honesty in everything we say and do
• Service, working for the common good in the spirit of humility and joyStewardship, practicing responsible use of all resources in our trust

About the University

Viterbo University is a private, not-for-profit, Catholic, Franciscan institutions founded by the Franciscan Sisters of Perpetual Adoration in 1871. Viterbo offers a student-centered liberal arts education with a wide range of undergraduate, graduate, and professional programs. Located in La Crosse, Wisconsin, the university is nestled along the scenic Mississippi River and surrounded by the stunning bluffs. The local area combines natural beauty with a vibrant, welcoming community, offering opportunities for outdoor recreation, arts and culture. Together, Viterbo and La Crosse provide an exceptional place to live, work, and make a difference.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship at this time.

The university does not unlawfully discriminate on the basis of sex or engage in sex discrimination in any education program or activity that the university operates. Title IX's mandate not to discriminate on the basis of sex extends to students, employees, applicants for employment, and other persons in all aspects of the university's programs, activities, and operations. Inquiries regarding how Title IX applies to the university may be referred to the university Title IX coordinator, to the U.S. Department of Education Office of Civil Rights, or to both.

Contact information for the Title IX coordinator is available at www.viterbo.edu/titleix.