Admissions Counselor

Bay Path University; Longmeadow (MA); On-site; USD 45,000 - 60,000; Full time

Job summary

Bay Path University seeks an Admissions Counselor to represent the university and serve as the primary contact for admissions events, guiding prospective students and families through the application and financial aid process.

The role emphasizes direct student recruitment, ethical communication of program offerings, and collaboration with counselors and influencers, with occasional evening/weekend travel throughout fall and spring.

Qualifications

• Bachelor’s degree required.
• Experience in admissions, recruitment, or customer-facing roles preferred.
• Willingness to travel extensively for recruitment events.

Responsibilities

• Manage enrollment services and recruitment within assigned territory.
• Counsel prospective students and families on admissions process and financial aid.
• Plan and conduct interviews, arrange campus events and tours.
• Travel 8-12 weeks in fall and 4-6 weeks in spring; schedule evening/weekend events.
• Ensure compliance with FERPA and HIPAA guidelines.

Skills

Communication skills

Interpersonal skills

Project management

Travel readiness

CRM software

Driver's license

Education

Bachelor's degree

Tools

CRM system

MS Office

Job description

JOB SUMMARY:

The Admissions Counselor represents Bay Path University and serves as the primary point of contact for the admissions office and all admissions-related events and activities, ensuring compliance with state and federal regulations. This position focuses primarily on direct student recruitment, ethically communicating the value of a Bay Path education, program features, admission requirements, financial assistance, and other essential information to prospective students and their families.

ESSENTIAL JOB FUNCTIONS

Territory Management & Recruitment

• Manage enrollment services, new student recruitment, community outreach, and promotional events within an assigned geographic territory
• Develop and strengthen assigned territory by researching trends, demographics, and identifying growth opportunities
• Counsel and effectively communicate with prospective students and their influencers (e.g., family members, guidance counselors, coaches, etc.) on the enrollment process, academic programs, co-curricular activities, financial aid, student services, campus facilities, graduate outcomes, and pathways for graduate degrees through a variety of venues
• Build relationships with students, influencers, and guidance counselors; present information regarding the university, program offerings, structure, accreditation, and cost in an accurate and ethical manner
• Positively interact with students and influencers; schedule and conduct interviews, pursue qualified candidates for enrollment, and determine appropriateness of candidates based upon career goal compatibility
• Evening and weekend hours required to conduct recruitment travel, on-campus admissions events, admissions candidate outreach, file reviews, and general office coverage throughout the year; must be flexible and able to travel extensively 8-12 weeks in the fall and 4-6 weeks in the spring, including overnight travel; rental car provided for recruitment-related travel

Event Planning & Marketing

• Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college visitations, and tours
• Plan, organize, and coordinate office and marketing activities, recruitment and new student orientation programs, open houses, regional and community presentations, career days, and campus-wide recruiting events

Compliance & Systems

• Comply with all necessary systems and data entry requirements to effectively maintain student records and account for outreach efforts; work within the customer relationship management (CRM) system and any other software required
• Read and review applications; provide admission recommendations for domestic and international applicants
• Ensure compliance with all state and federal regulations related to admissions and student records, including FERPA and HIPAA guidelines

Other Duties

• Perform other duties and take on additional responsibilities as requested by the University

REQUIRED SKILLS/ABILITIES/KNOWLEDGE:

• Excellent communication skills, including writing, proofreading, and speaking
• Excellent interpersonal skills, both in person and by phone, with high professionalism
• Ability to manage multiple projects and work assignments from a variety of staff and volunteers
• Ability to accomplish projects and meet required deadlines with little supervision
• Exceptional customer service ethic and high expectations for quality
• Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software
• Valid U.S. driver's license; ability and willingness to travel independently, primarily by automobile, to various locations and events
• Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter
• Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines
• Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring)
• Ability to adhere to University policies and procedures
• Ability to represent the admissions profession positively through a strong, student-centered ethic
• Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one's own
• General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals

REQUIRED SKILLS/ABILITIES/KNOWLEDGE:

• Excellent communication skills, including writing, proofreading, and speaking
• Excellent interpersonal skills, both in person and by phone, with high professionalism
• Ability to manage multiple projects and work assignments from a variety of staff and volunteers
• Ability to accomplish projects and meet required deadlines with little supervision
• Exceptional customer service ethic and high expectations for quality
• Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software
• Valid U.S. driver's license; ability and willingness to travel independently, primarily by automobile, to various locations and events
• Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter
• Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines
• Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring)
• Ability to adhere to University policies and procedures
• Ability to represent the admissions profession positively through a strong, student-centered ethic
• Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one's own
• General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals

Required:

• Bachelor’s degree required.

Preferred:

• Prior experience in admissions, recruitment, sales, or customer-facing roles
• Fluency in the Spanish language preferred.