Admissions Counselor

University of Michigan; Dearborn (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Michigan-Dearborn is seeking an Admissions Counselor to advance recruitment within southeastern Michigan. You will engage high schools, present at events, and guide prospective students through the admissions process, collaborating with counselors and transfer teams.

The role emphasizes outreach, data tracking in CRM, and both in-person and virtual engagement, with occasional evenings and weekend commitments as part of a dynamic enrollment team.

Qualifications

• Bachelor's degree required.
• Experience working with underrepresented populations is preferred.
• Excellent written and verbal communication skills.
• Ability to travel and work occasional evenings and weekends.
• Demonstrated teamwork and multitasking abilities.

Responsibilities

• Plan, coordinate and participate in campus outreach with high schools and partners.
• Establish relationships with high school counselors to support pipelines.
• Prepare assessments and reports on engagement activities with strategic plans.
• Make formal presentations and represent the university at events.
• Maintain prospective student records in CRM and track outreach.
• Conduct virtual recruitment using Zoom and other tools.
• Counsel prospective students through the admissions funnel.

Skills

Self-motivated

Goal-driven

Teamwork

Interpersonal skills

Multicultural sensitivity

Time management

Effective communication

Public speaking

Education

Bachelor's degree

Tools

Salesforce

Banner

Job description

Job Summary

As part of the Enrollment Management division, and reporting to the Assistant Director of Recruitment and Admissions, the Admissions Counselor role serves as a key member of the team which is focused on supporting the recruitment goals of the University. The Admissions Counselor is part of a professional, fast-paced, and cohesive team where work feels like a second home. The scope of recruitment is typically within southeastern, Michigan for our regional public institution. Responsibilities include building awareness of the UM-Dearborn brand and conveying the sense of Michigan Excellence and Community upon which we pride ourselves. Outreach efforts are ongoing and vary throughout the year as focus shifts among the following activities: on and off campus school visits, general high school presentations, college fairs and recruitment events (in-person and virtual); and the counseling of prospective students to get them into the admissions funnel focusing on students prior to application. This position will also work with students after admission through the admissions and enrollment process. While this role will work primarily with the first-year student population there will be a coordinated effort with the transfer team with the Office of Admission.

Responsibilities*

(40%): Recruitment for FTIAC students

• Plan, coordinate, and participate in campus-wide outreach projects and activities, including local high schools to give general admissions presentations to prospective students and high school counselors, community organizations, and partners related to undergraduate admissions and dual enrollment.
• Establish relationships with high school counselors at visits to strengthen relationships with the University of Michigan-Dearborn and support enrollment pipelines in the designated recruitment territory.
• Prepare detailed assessments and reports on engagement activities and participate in the development of strategic plans for supporting pipelines in coordination with the Assistant Director of Recruitment and Admissions.
• Make formal public presentations and/or serve as an official representative of the University at various recruitment visits and events (in-person and virtual) including high school visits, on-site admissions, college fairs and tours to the University.

(40%): Student Liaison after Application

• Use a territory management model for strategic enrollment management initiatives.
• Maintain prospective student records in our customer relationships management software, tracking outreach and following up with students through multiple modes of communication.
• Conduct recruitment through virtual methods (presentations and appointments utilizing Zoom and other virtual services) as needed.
• Counsel potential students (First-Year, Transfer, and Non-Degree) and their families on through the admissions funnel (from applicant to enroll); including, admission requirements, policies and procedures, transfer of credit, scholarships, basic financial aid concepts and other related issues
• Connect prospective students and parents with other college resources, including faculty, student life, academic office, and business office.
• Assist in phone call campaigns for applied and admitted students

(10%): Application Review

• Review undergraduate applications and materials to make decisions using established University criteria

(10%) Other Enrollment Activities

• Professionally represent the university to internal and external constituencies cultivating relationships with key influencers including school counselors/advisors, community-based organizations, and other external partners for undergraduate first year recruitment.
• Responsible for the primary outreach of the institution for recruitment but will also provide assistance with calling campaigns, administrative work, and office coverage in off-peak recruitment times as needed.
• Effectively use Salesforce (customer relationship management tool) and Banner (student information system).
• Assist with internal prospective student events (orientation, open houses etc.) and outreach when needed.
• Other duties or projects as assigned.

Required Qualifications*

• Bachelor's degree required
• Self-motivated and goal-driven
• Demonstrated effective teamwork experience
• Ability to interact effectively and professionally with all audiences
• Enthusiasm for working with people and a sensitivity to working with multicultural populations
• Experience working with students from underrepresented populations
• Exemplary interpersonal, oral and written communication skills
• Experience in an educational setting or relevant transferable skills
• Strong time management skills with ability to effectively prioritize multiple conflicting tasks and follow through on their execution
• Ability to travel and work occasional evenings and weekends
• Must be able to lift up to 30 pounds

Required to be considered at the the Admissions Officer Intermediate

• 1 to 3 years experience in student services functions.

Desired Qualifications*

• College Admissions experience
• Basic understanding of Free Application for Federal Student Aid (FAFSA) and Financial Aid
• Knowledge of Metro-Detroit/Michigan communities
• Experience in developing and implementing recruitment plans and strategies

Additional Information

This position may be filled at the higher classification based upon the qualifications of the selected candidate.

This position is considered non-exempt in compliance with the Fair Labor Standards Act (FLSA). Hours/Week: 40 hours/week; Shift/Hours/Days: Varies based on recruitment cycles.

Candidates must be able to be lawfully employed in the United States; sponsorship to obtain such status is not available at this time.

Union Affiliation

This position is included in the bargaining unit represented by the University Staff United (USU), which represents bargaining unit members in all matters with respect to wages, benefits, hours and other terms and conditions of employment.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.