Admissions and Marketing Director

Hill Valley Healthcare; Waynesboro (TN); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay

Paperless onboarding

Benefits package

PTO & holidays

Employee referral

Performance reviews

Well-being resources

Supportive leadership

Staffing ratios

Career advancement

Tuition reimbursement

CEU support

Mentorship programs

School partnerships

360 communications

Job summary

Hill Valley Healthcare in Waynesboro, TN seeks an experienced Admissions & Marketing Director to lead census development and guide the admissions process in a skilled nursing facility.

You will build referral partnerships, supervise admissions workflows, and drive occupancy with a hands-on, relationship-driven approach.

Qualifications

• Experience in admissions, marketing, or business development in a skilled nursing or post-acute setting.
• Knowledge of Medicare, Medicaid, and managed care referral processes.
• Strong communication, interpersonal, and organizational skills.
• Ability to build relationships and work independently.

Responsibilities

• Manage and oversee the daily admissions process to ensure timely and appropriate placement of residents.
• Develop and execute marketing and census-building strategies to meet occupancy goals.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, and community partners.
• Serve as the primary point of contact for prospective residents and families, guiding them through the admission process.
• Coordinate with clinical and administrative teams to ensure smooth transitions and excellent customer service.
• Track, analyze, and report admissions and referral data to leadership.
• Participate in community outreach, events, and networking opportunities to promote the facility.
• Ensure compliance with all federal, state, and facility policies related to admissions and marketing.

Skills

Admissions marketing experience

Medicare knowledge

Interpersonal skills

Organizational skills

Independent work

Tools

Healthcare data tools

Job description

Job Title: Admissions & Marketing Director
Location: Waynesboro Post Acute and Rehabilitation | Waynesboro, TN

Position Summary:
We are seeking an experienced and motivated Admissions & Marketing Director to lead our census development efforts and oversee the admissions process in a skilled nursing facility. This role is ideal for a relationship-driven professional who understands post-acute care, enjoys building strong referral partnerships, and thrives in a fast-paced healthcare environment.

At Waynesboro Post Acute and Rehabilitation, we don’t just provide care — we build connections. We’re a compassionate, resident-centered Skilled Nursing and Long-Term Care Facility.

What You’ll Love:

• Competitive pay

• Paperless, quick onboarding

• Comprehensive benefits (health, dental, vision, retirement plan)

• Paid time off, holiday pay

• Generous employee referral program

• Annual performance reviews and competitive bi-annual pay reviews

• Support for personal well-being (EAP programs, mental health resources)

• Respectful, supportive leadership and strong focus on teamwork

• Optimal staff-to-patient ratios to prevent burnout

• Opportunities for advancement

• Tuition reimbursement, training programs, and CEU support

• Strong mentorship and orientation programs

• Strong school partnerships

• 360 communications for staff, residents & families

Key Responsibilities:

• Manage and oversee the daily admissions process to ensure timely and appropriate placement of residents

• Develop and execute marketing and census-building strategies to meet occupancy goals

• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, and community partners

• Serve as the primary point of contact for prospective residents and families, guiding them through the admission process

• Coordinate with clinical and administrative teams to ensure smooth transitions and excellent customer service

• Track, analyze, and report admissions and referral data to leadership

• Participate in community outreach, events, and networking opportunities to promote the facility

• Ensure compliance with all federal, state, and facility policies related to admissions and marketing

Qualifications:

• Previous experience in admissions, marketing, or business development in a skilled nursing or post-acute setting preferred

• Strong knowledge of Medicare, Medicaid, and managed care referral processes

• Excellent communication, interpersonal, and organizational skills

• Ability to build and maintain professional relationships

• Self-motivated, goal-oriented, and able to work independently

• Proficiency with healthcare systems and data tracking tools preferred

We are committed to maintaining a diverse and inclusive workplace. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for our job opportunities.