Ad Strategist, Digital

Inmar; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

A leading company in the marketing technology sector seeks an Ad Strategist responsible for managing ad campaigns from inception to execution. The role involves strategic communication with internal teams, optimizing ads based on performance metrics, and ensuring client deliverables are met. Candidates should possess strong attention to detail and a solid foundation in marketing practices.

Qualifications

• 1-3 years of progressive experience within a marketing or advertising technology firm.
• Prior experience at an advertising or media agency preferred.
• Knowledge of major ad platforms, especially Meta Ads Manager.

Responsibilities

• Own a portfolio of social ad campaigns and manage their lifecycle.
• Set up and launch campaigns with engaging copy and creative assets.
• Optimize campaigns based on client KPIs and metrics.

Skills

Attention to detail

Written Communication

Verbal Communication

Analytical Thinking

Process Oriented

Time Management

Education

Bachelor’s Degree in Marketing, Advertising, or related field

Tools

Salesforce

Excel

Google Analytics

Google Tag Manager

Job description

The Ad Strategist handles ad campaigns from beginning to end, and well as plays a key role in improving day-to-day operations and processes. The Ad Strategist assembles strategic insights and stays on top of emerging trends and changes in the digital landscape in order to recommend tactics to internal teams. It is important for the ad strategist to effectively communicate & educate interdepartmentally, as they are the point of contact for client services and sales regarding paid social ad performance.

From organizing assets to writing engaging copy to daily optimization, the Ad Strategist is responsible for meeting all client deliverables for paid campaigns. They should be comfortable handling projects from start to finish, as well as presenting campaign results to a group. Duties will include the planning, creation, and management of client ad campaigns. Strong communication skills and an attention to detail are required as they work closely with Client Services teams to ensure deliverables are met.

Operational / Strategic Details:

• Own a portfolio of social ad campaigns

• Set up and launch social ad campaigns on various platforms (Google Ad Manager, Meta, TikTok, Pinterest, etc.) including writing engaging copy, uploading creative assets, managing budgets, and ensuring ads link to correct destination

• Installs relevant campaign and/or client tracking via pixel implementation

• Optimize campaigns based on client KPIs and internal metrics

• Monitor pacing and optimize live ads based on client expectations to ensure full delivery while protecting margin

• Audit campaign setups to ensure top tier quality

• Set up and manage campaign metric reports for internal teams

• Answers questions related to campaign delivery, creative elements, or media performance for internal teams

• Assists with new ad product testing

• Provides strategic ideas to Manager, Media Ops regarding possible tests or process improvements

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, or an analytical or quantitative discipline or relevant experience preferred

• 1-3 years of progressive experience within a marketing or advertising technology firm

• Prior experience at an advertising or media agency is preferred

• Knowledge of major ad platforms, including Meta Ads Manager and/or GDN is preferred but not required

• Knowledge of social channels including Facebook, Instagram, Pinterest, Twitter, TikTok, etc.

• Familiar with analytics and tracking tools, such as Excel, Google Analytics, and Google Tag Manager

• Understanding of digital campaign metrics such as conversions, pacing, impressions, CPA, Site views, CTR, viewability
  

Individual Competencies:

• Attention to detail: Able to pay close attention to small campaign details that may be detrimental if missed. Focusing on every piece of a campaign or process not just the whole

• Written Communication: Provides written client support to internal teams by means of Salesforce, email and Microsoft Office documents

• Verbal Communication: Provides client support via phone and/or in-person to internal teams

• Analytical Thinking: Has the ability to ‘think outside the box’ and come up with creative solutions for campaign optimizations and issues

• Process Oriented: Able to handle a number of processes which need to be followed closely in order to maintain quality, manage a queue of tasks and respond to them promptly and accurately.

• Time Management: Able to balance several projects at a time

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We are an Equal Opportunity Employer, including disability/vets.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.