Ad Operations Inventory Analyst - Digital COS

LocaliQ; United States; On-site; USD 50,000 - 80,000; Full time

Job summary

LocaliQ, part of Gannett Co., Inc., is seeking an Ad Operations Inventory Analyst to drive advertising revenue growth across their digital properties. This role involves managing digital advertising inventory, ensuring consistency, and supporting both direct and programmatic sales channels. The ideal candidate will have a strong understanding of the advertising industry and possess skills in quantitative analysis, technical proficiency, and teamwork. A Bachelor's degree is required for this full-time position, which offers competitive compensation.

Qualifications

• Broad understanding of digital ad sales and online ad delivery.
• Prior experience in operational roles preferred.
• Experience with online analytics and reporting tools.

Responsibilities

• Create and maintain digital advertising inventory for USA TODAY Network.
• Facilitate targeting solutions for digital ads.
• Monitor advertising impression data to document trends.

Skills

Quantitative analysis

Technical skills

Attention to detail

Team-oriented

Education

Bachelor’s degree in business, marketing, technology

Tools

Microsoft Office

Analysis tools

Data visualization tools, particularly Looker Studio

Job description

Ad Operations Inventory Analyst - Digital COS

Ad Operations Inventory Analyst - Digital COS

3 days ago Be among the first 25 applicants

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|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Gannett Co., Inc. is seeking a passionate Inventory & Pricing Analyst who is eager to help drive advertising revenue growth across the USA TODAY Network digital properties.

Primary Responsibilities

• Create and maintain digital advertising inventory and rates for the entire USA TODAY Network, in support of both direct and programmatic sales channels.
• Ensure all inventory follows established taxonomy and technical requirements to ensure consistency, scalability, and accuracy across the network.
• Help facilitate targeting solutions used for digital advertising on the USA TODAY Network, including both contextual and audience-based methodologies.
• Troubleshoot ad delivery or page coding issues.
• Respond to inventory availability requests to confirm potential volumes for new or incremental sales opportunities.
• Review and authorize insertion orders for National Sales, to validate inventory commitments can be fulfilled and to approve any pricing discounts being offered.
• Assist in the planning and delivery of digital advertising campaigns for clients.
• Communicate and enforce workflow process to all regional sales planners and account executives.
• Track the delivery and monetization of all inventory, in order to produce historical and future looking reporting.
• Monitor advertising impression data to document trends, review anomalies, and generate impression forecasts.
• Work with other Business stakeholders to solve inventory issues and maximize revenue yield.
  
  

Requirements

• Bachelor’s degree in business, marketing, technology, or equivalent.
• Broad understanding of advertising industry, digital ad sales, online ad delivery, ad serving applications, and contract management systems is desired.
• Prior experience in quantitative analysis and/or decision making, preferably in an operational role.
• Demonstrates a blend of business and technical skills and a successful track record of working cross functionally.
• Must be extremely organized, attentive to detail, team-oriented, and able to discuss technical and complex information through oral/written communication.
• Experience working in online analytics and reporting tools.
• Advanced knowledge of Microsoft Office, particularly Excel.
• Experience with data visualization tools, particularly Looker Studio is a plus.
  
  

#LOCALiQ

The annualized base salary for this role will range between $50,000and $80,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Advertising Services

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