Ad Operations Inventory Analyst - Digital COS

Gannett Co., Inc.; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Gannett Co., Inc. is seeking an Inventory & Pricing Analyst to drive advertising revenue growth across USA TODAY Network's digital properties. The successful candidate will create and maintain advertising inventory, facilitate targeting solutions, and assist in digital advertising campaigns. A Bachelor's degree in business or a related field is required, along with experience in the advertising industry.

Qualifications

• Broad understanding of advertising industry and digital ad sales.
• Experience in quantitative analysis and decision making in an operational role.
• Experience in online analytics and reporting tools.

Responsibilities

• Create and maintain digital advertising inventory and rates for USA TODAY Network.
• Troubleshoot ad delivery issues and respond to inventory availability requests.
• Monitor advertising impression data to document trends and generate forecasts.

Skills

Quantitative analysis

Organizational skills

Attention to detail

Communication

Technical skills

Education

Bachelor’s degree in business, marketing, technology, or equivalent

Tools

Microsoft Office, particularly Excel

Looker Studio

Job description

Ad Operations Inventory Analyst - Digital COS

United States

Job Description

Posted Friday, June 13, 2025 at 4:00 AM

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com

Gannett Co., Inc. is seeking a passionate Inventory & Pricing Analyst who is eager to help drive advertising revenue growth across the USA TODAY Network digital properties.

Primary responsibilities:

• Create and maintain digital advertising inventory and rates for the entire USA TODAY Network, in support of both direct and programmatic sales channels.
• Ensure all inventory follows established taxonomy and technical requirements to ensure consistency, scalability, and accuracy across the network.
• Help facilitate targeting solutions used for digital advertising on the USA TODAY Network, including both contextual and audience-based methodologies.
• Troubleshoot ad delivery or page coding issues.
• Respond to inventory availability requests to confirm potential volumes for new or incremental sales opportunities.
• Review and authorize insertion orders for National Sales, to validate inventory commitments can be fulfilled and to approve any pricing discounts being offered.
• Assist in the planning and delivery of digital advertising campaigns for clients.
• Communicate and enforce workflow process to all regional sales planners and account executives.
• Track the delivery and monetization of all inventory, in order to produce historical and future looking reporting.
• Monitor advertising impression data to document trends, review anomalies, and generate impression forecasts.
• Work with other Business stakeholders to solve inventory issues and maximize revenue yield.

Requirements:

• Bachelor’s degree in business, marketing, technology, or equivalent.
• Broad understanding of advertising industry, digital ad sales, online ad delivery, ad serving applications, and contract management systems is desired.
• Prior experience in quantitative analysis and/or decision making, preferably in an operational role.
• Demonstrates a blend of business and technical skills and a successful track record of working cross functionally.
• Must be extremely organized, attentive to detail, team-oriented, and able to discuss technical and complex information through oral/written communication.
• Experience working in online analytics and reporting tools.
• Advanced knowledge of Microsoft Office, particularly Excel.
• Experience with data visualization tools, particularly Looker Studio is a plus.

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $50,000and $80,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].