Ad Creative Strategist (Freelance)

Paintgun; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible, remote-friendly opportunity

Work with fast-growing creative agency

Collaborate with dynamic team

Job summary

Paintgun is seeking a talented ad creative strategist to craft data-driven concepts and optimize performance across social platforms. You will collaborate with creators, copywriters, designers, and motion developers to turn ideas into compelling hooks.

Role focuses on leveraging Ads DNA insights, staying ahead of trends, and delivering measurable improvements in engagement and conversions. Flexible, remote-friendly work arrangement offered.

Qualifications

• Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.
• Analytical ability to turn data into actionable creative strategies.
• Experience working in cross-functional teams with creators, copywriters, designers, and media buyers.
• Deep understanding of cultural trends, consumer behavior, and digital marketing techniques.
• Ability to connect creative insights with performance metrics to optimize engagement and conversions.

Responsibilities

• Develop Creative Strategies using Paintgun's Ads DNA framework to boost ad performance across platforms.
• Ideate and produce concepts by researching competitors, trends, and audience insights with cross-functional teams.
• Test and refine creatives through structured sprints and performance analysis.
• Collaborate with media buyers, data analysts, and creative teams to meet performance goals.
• Stay on top of social media trends and new advertising techniques to keep concepts high-performing.

Skills

Analytical skills

Strategic thinking

Collaborative mindset

Trend awareness

Experience in creative strategy

Job description

We are looking for a talented ad creative strategist with a keen eye for detail and a passion for performance optimised content.

Tasks

• Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
• Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts. Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks.
• Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements. Build a rulebook of proven concepts for consistent optimization.
• Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Foster a feedback-driven culture to improve creatives using Ads DNA insights.
• Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Requirements

• Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.
• Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies.
• Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers.
• Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.
• Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Benefits

• Work with a fast-growing creative agency and directly impact its success.
• Flexible, remote-friendly opportunity tailored to your schedule.
• Collaborate with a dynamic team and your expertise in a creative industry.

Paintgun is an equal opportunity employer. We do not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.