Ad and Content Design Manager

1611 Ally Bank; Charlotte (NC); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Time Off and Holidays

401K and financial planning

Health Insurance

Parental/Family support

Job summary

Ally Financial is seeking an Ad and Content Design Manager to lead a creative team and translate strategy into compelling, on-brand work across channels. You will guide designers and production partners, ensuring cohesive and high-impact outcomes.

The role blends leadership, hands-on design, and team-building, reporting to the Director, Creative and Content, with a focus on craft and execution excellence.

Qualifications

• 7+ years of relevant design, motion design and art direction experience.
• High school Diploma or GED equivalent.
• Excellent communication and presentation skills with stakeholders.

Responsibilities

• Interpret and execute the overarching creative vision with the Creative Director.
• Develop visual concepts and design directions across channels.
• Provide clear, actionable creative direction to designers, copywriters, and production partners.
• Ensure consistency of look, feel, and tone across outputs.
• Collaborate with copywriters, producers, and marketing to align visuals with goals.
• Oversee timelines, resources, and deliverables with production teams.
• Mentor designers and foster collaboration and growth.
• Review and refine design work before Creative Director review.

Skills

Design Leadership

Motion Design

Art Direction

Brand Identity

Cross-functional Collaboration

Education

High school Diploma or GED

Tools

Adobe Creative Suite

Job description

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Ad and Content Design Manager a highly creative, hands‑on leader who shapes visual execution and brand expression across channels and touchpoints. Working from the vision set by the Director, Creative and Content, this role translates strategy into compelling, on‑brand creative work and guides the designers and production partners who bring it to life. The role is equal parts creative leader, design practitioner, and team builder. You’ll set clear direction, raise the standard of craft, and ensure every deliverable is cohesive, thoughtfully resolved, and built for impact.

The Work Itself

• Partner with the Creative Director to interpret and execute the overarching creative vision.
• Develop visual concepts and design directions that bring ideas to life across channels
• Provide clear and actionable creative direction to designers, copywriters, and production partners.
• Ensure consistency of look, feel, and tone across all creative outputs.
• Collaborate closely with copywriters, producers, and marketing partners to align visual direction with messaging and strategic goals.
• Work hand‑in‑hand with Creative production and Delivery teams to stay aligned on timelines, resources, and deliverables.
• Participate in reviews, feedback sessions, and cross‑functional meetings to ensure clarity and alignment.
• Review and refine design work, ensuring high‑quality execution before Creative Director review.
• Oversee the creation of final assets, ensuring they meet brand, creative, and production standards.
• Partner with production managers and vendors to ensure flawless execution of final deliverables across print, digital, and video formats.
• Mentor and inspire designers and junior creatives, fostering a culture of collaboration and excellence.
• Provide constructive feedback that elevates both the work and the people behind it.
• Help cultivate innovation and push creative boundaries within the brand framework.

Preferred Qualifications

• 10-12 years of experience in design, motion design and art direction, with a strong portfolio showcasing work across channels.
• Demonstrated success developing and executing creative concepts from idea through final production.
• Excellent communication and presentation skills, with the ability to articulate design decisions to both creative and non-creative stakeholders.
• Strong knowledge of design principles, typography, photography, and motion/interactive design.
• Hands-on expertise in Adobe Creative Suite and familiarity with emerging design tools and technologies.
• Experience collaborating with copywriters, producers, and marketing teams.
• Solid understanding of production processes and the ability to anticipate challenges

Minimum Qualifications

• 7+ years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent

How We'll Have Your Back

Ally’s compensation program offers market‑competitive base pay and pay‑for‑performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry‑leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part‑time status and management level).
• Planning for the Future: plan for the near and long term with an industry‑leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well‑being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short-and long‑term disability, pre‑tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back‑up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
• Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are

Ally Financial is a customer‑centric, leading digital financial services company with passionate customer service and innovative financial solutions.

We’re relentlessly focused on “Doing it Right” and being a trusted financial‑services provider to our consumer, commercial, and corporate customers.

For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.

Base Pay Range

Base Pay Range $90,000.00 - $150,000.00

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

We all work better as allies. Join a team that thrives on doing it right - whether we’re helping people live their best financial lives or helping each other grow in our careers.

We're a leading financial services company serving over 11M customers through banking, auto financing, insurance and investment services.

Our team's approach of celebrating differences and lifting each other up is consistently recognized on Fortune's 100 Best Companies to Work For list.

Here, you’ll find people who care about doing work that matters and making an impact in the communities we serve.

Good enough is never enough for us - we’re always looking for ways to be better, together.

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