Acquisition Product Manager II — Growth & Experimentation

Dow Jones; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Dow Jones is seeking a Product Manager II on the Commerce team to own the acquisition experimentation program and the end-to-end roadmap of tests across paywalls and shop pages. You will lead cross-functional collaboration, manage experiments from hypothesis through rollout, and partner with marketing, engineering, design, data science, and subscription strategy to drive conversion and learnings.

This hands-on role emphasizes data-driven decision making, AI-enabled research, and the ongoing

Qualifications

• 4+ years of product management experience, with a focus on subscription acquisition, direct-to-consumer, e-commerce, or growth/experimentation products.
• Strong experimentation and analytical skills: designing and running A/B tests, funnel analysis, and translating results into clear, defensible decisions. Familiarity with Bayesian methods is a plus.
• Demonstrated ability to work independently on moderately-to-large complex initiatives, owning the full lifecycle with limited supervision.
• A track record of using data to find opportunities: diving into product and competitive data, building the analysis, and turning it into a testable hypothesis.
• Proven ability to use AI tools to improve the quality and velocity of your work. Hands-on experience with tools such as Claude Code, Codex, Gemini, and Glean is a plus. Demos of AI-assisted or vibe-coded work are welcome.
• Strong organizational and project management skills with an ability to seamlessly see the completion of tasks from start to finish
• Clear written and verbal communication, and the ability to run a cross-functional forum and keep a large stakeholder group aligned.
• A solid understanding of acquisition funnel metrics: conversion rate, registration rate, order volume, cost per acquisition, and lifetime value.
• Knowledge of digital media and subscription businesses; experience with platforms such StatSig, Piano or Braze is a plus.

Responsibilities

• Own the acquisition A/B testing program: build and prioritize the test roadmap across paywalls and shop pages, design experiments, and drive measurable improvements in conversion to order across WSJ, Barron's, and MarketWatch.
• Act as the acquisition experimentation subject matter expert, setting the standard for test design, statistical rigor, and how the team reads and acts on results.
• Run the recurring experimentation forum, coordinating a large cross-functional stakeholder group and keeping test velocity and quality high.
• Independently manage the full lifecycle of your initiatives, from hypothesis and guardrail metrics through analysis, rollout decision, and documented learnings.
• Take a quick brief and run with it: scope the opportunity, pull and analyze the data, build the case, and drive the work to a decision with limited oversight.
• Partner closely with marketing, engineering, design, data science, and subscription strategy to ship work and translate results into the next round of tests.
• Share results and the metrics you moved clearly and proactively with the wider team and stakeholders.

Skills

Product management

Experimentation

Analytics

Independent work

AI tooling

Cross-functional collaboration

Data-driven decisions

Communication

Acquisition funnel

Tools

Claude Code

Codex

Gemini

Glean

StatSig

Piano

Braze

Job description

Dow Jones is seeking a Product Manager II on the Commerce team to own the acquisition experimentation program and the end-to-end roadmap of tests across paywalls and shop pages. You will lead cross-functional collaboration, manage experiments from hypothesis through rollout, and partner with marketing, engineering, design, data science, and subscription strategy to drive conversion and learnings.

This hands-on role emphasizes data-driven decision making, AI-enabled research, and the ongoing