Acquisition Marketing Manager

PlanetArt; Pleasanton (CA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) with match

Pet Insurance

Mental Health Benefits

Time Off

Job summary

PlanetArt is hiring an Acquisition Marketing Manager to drive customer growth across Facebook, Instagram, TikTok, Google, and other paid channels. You will own acquisition strategies, manage budgets, and optimize campaigns in a fast-paced, collaborative hybrid environment in Pleasanton, CA.

You’ll work with analytics and AI-powered tools to test ideas, measure profitability, and scale successful initiatives while collaborating with creative and product teams.

Qualifications

• 4+ years of marketing experience with a track record of profitable customer acquisition at scale.
• Deep hands-on experience executing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
• Strong analytical skills translating performance data into insights and decisions.
• Proficient in Excel, Google Analytics, Tableau; familiar with AI-powered marketing tools.

Responsibilities

• Own customer acquisition and retargeting strategies across paid social, search, and offline channels.
• Set up, manage, optimize, and report on campaign performance.
• Monitor and analyze campaign metrics to drive optimization and strategic decisions.
• Leverage analytics tools to ensure data accuracy and reliable flow between platforms.

Skills

Marketing strategy

Campaign optimization

Analytics & reporting

Excel & GA

AI marketing tools

Cross-channel advertising

Education

Bachelor's degree in Business or Marketing

Tools

Excel

Google Analytics

Tableau

AI marketing tools

SEO/ASO tools

Job description

Company and Vision

PlanetArt’svision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience thatresultin high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popularFreePrintsandFreePrintsPhotobooks apps and the industry leadingSimplytoImpresscard and stationery site, as well as Personal Creations,CafePressandISeeMe! Visit www.planetart.com to learn more about our brands.

Wehavemore than 500team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We’re looking for a talented Acquisition Marketing Manager to join PlanetArt's marketing team, focused on driving customer acquisition across Facebook, Instagram, TikTok, Google, and other paid social and offline channels. In this role, you'll be responsible for executing user acquisition strategies across both paid and organic efforts—scaling what works, optimizing relentlessly, and finding what's next.

This individual must be comfortable managing multiple projects simultaneously, bringing strong project management skills and a sharp eye for detail. You'll thrive in a fast-paced, collaborative, and fluid environment where multitasking is the norm and adaptability is key. A "can-do" attitude and superb interpersonal skills—both verbal and written—are an absolute must.

PLEASE NOTE: Candidates mustbe local to or willing torelocateto the Pleasanton area as weoperateon a hybrid work model (3 days onsite, 2 remote)

Who You Are

Obsessed with testing and growth. You continuously identify new products, offers, promotions, and growth opportunities to bring to market — moving quickly from idea to execution while maintaining a bias for action. You're never satisfied with the status quo.

Data-driven and commercially minded.

You evaluate opportunities through rigorous margin analysis, forecasting, and performance measurement to ensure profitable growth and scalable customer acquisition. Gut instinct is informed by numbers.

Expert in experimentation and AI.

You design, launch, and analyze A/B and multivariate tests across offers, creative, pricing, and customer journeys—using insights and emerging AI tools to drive continuous improvement.

An entrepreneurial operator.

You combine creativity, analytical thinking, and executional excellence to build winning campaigns, uncover new revenue opportunities, and create value from scratch. You thrive in ambiguity, embrace creative problem-solving, take calculated risks, and build from the ground up.

What You’ll Do

Key Responsibilities

• Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting.
• Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.
• Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.
• Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases.
• Cross-Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.
• Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale.

What You Should Have

Skills, Qualifications & Requirements

• 4+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
• Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions.
• Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.).
• Experience with SEO, ASO, and mobile measurement platforms a plus.
• Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods.
• Excellent verbal and written communication skills.
• Bachelor's degree required; Business or Marketing preferred.

What You Can Expect

Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Occasional lifting of up to 20 pounds.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday

The compensation range for this position is $95,000 - $110,000 annual salary.

PlanetArt offers a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program,includingVacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts