Retention & Lifecycle Manager (Marketing)

IONOS EN; Pennsylvania; On-site; USD 70,000 - 110,000; Full time

Job summary

IONOS is seeking a Retention & Lifecycle Manager (Marketing) in Philadelphia. You will own retention, reactivation, and churn-prevention programs across online and offline channels, using cohort and NPS insights to boost customer lifetime value.

The role blends data analytics with AI-driven campaign execution and strong cross-team collaboration from day one. You'll thrive if you're eager to grow fast, comfortable with data, and able to translate analysis into actionable campaigns, with

Qualifications

• Strong analytical mindset with comfort around cohorts and NPS data.
• Ability to own customer lifecycle campaigns end-to-end.
• Experience applying AI to marketing workflows is a plus.
• Proactive cross-team collaboration and stakeholder management.

Responsibilities

• Own existing-customer campaigns—retention, reactivation, churn-prevention.
• Analyze cohorts, lifecycle, and NPS to identify LTV levers.
• Build and analyze AI-driven lifecycle workflows.
• Collaborate with Acquisition, ControlPanel development, Customer Success, and central German teams.

Skills

Cohort analysis

Lifecycle analysis

NPS analysis

AI-first workflow

Cross-functional collaboration

Churn prevention

Data-driven decisions

Campaign ownership

Job description

Retention & Lifecycle Manager (Marketing)

Philadelphia

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

AboutIONOS

IONOSisoneofEurope'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.InNorthAmerica—theUS,Canada,andMexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

Growthisn'tonlyaboutwinningnewcustomers—it'saboutkeepingthemandgrowingtheirvalueovertime.ThisroleownsthathalfoftheequationforNorthAmerica:retention,reactivation,andcustomerlifetimevalue.You'llusecohortandcustomer-experienceinsighttofindtherealleversandturnthemintocampaigns,movingfastandmeasuringasyougo.

Therole:

You'llownourexisting-customercampaigns—buildingandrunningtheretention,reactivation,andchurn-preventionprogramsthatgrowcustomerlifetimevalue(CLTV).You'llworkacrossonlineandoffline(agent)channels,digintocohortsandNPStofindthereallevers,anduseAItobuildandanalyzefasterthanalifecycleteamtwiceyoursize.Thisisanearly-careerroleforsomeonehungrytolearnthecraftandgrowfast,withalotofownershipfromdayoneanddirectcoachingfromtheGeneralManager.

Whatyou'llown:

• Existing-customercampaignsinourcustomer-success/marketingsystems—endtoend,fromideatobuildtoreadout
• Cohort,lifecycle,andNPSanalysistofindandmovetherealLTVlevers
• AnAI-firstworkflow:segmentation,campaignbuild,content,andanalysis,allacceleratedwithAI
• Cross-teampartnershipwithAcquisition,ControlPaneldevelopment,CustomerSuccess,andcentralGermanteams

Whatsuccesslookslike:

• First90days:youunderstandourcohorts,knowwhereandwhycustomerschurn,andhaveshippedyourfirstlifecycleexperiments
• 6months:retentionandreactivationcampaignsrunningonshortfeedbackloops,withmeasurablemovementandaclearNPS-to-churnnarrative
• 12months:arepeatablelifecycle-marketingenginecontributingvisiblytoCLTV

Whoyouare:

• Eagertogrowfastinyourcareer—youlearnthecontentquicklyandwanttobecoached
• Stronganalyticalmind.You'recomfortablewithdata—cohorts,LTV,NPS—andyouletitdrivedecisions
• Adriverofcross-functionalchange.Thisrolelivesinsideotherteams'processes—soyouhavetowanttogetintothemachineryandreshapeit:godeep,formapointofview,andcreatealignmentwithprocessownerstoactuallychangehowthingswork
• Clearcommunicatorwhocanturnanalysisintoadecisionandacampaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

Howthisteamworks:

We’reasmall,high-ownershippodinsideaglobalcompany.Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply

• You'llownoutcomes,notactivity.Yourworkismeasuredonexisting-customerconversion(up-/cross-sellinControlPanel,agent-channelCVR,accountengagement),pluschurnandcancellation-journeyperformance,allrollinguptolifetimevalue—andwelookatthenumberstogether,often
• Wemovefastanditerateintheopen:launch,measure,learn,adjust—usuallywithindays,notquarters
• Wepracticecontinuous,two-wayfeedbackthatisdirectandfrequent.Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,orscorekeeping.Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit
• You'llbecoached.TheGMishands-onandinvestedinyourgrowth.Thisisaplacetoaccelerateacareer,nottocoast

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedbackwhothrivesinabroad,multi-facetedrole

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of,for example, gender, nationality, ethnicorsocial origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.