Account Manager (Small Business)

Campspot; Grand Rapids (MI); Hybrid; USD 52,000 - 56,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k)

Flexible work environment

Employee camping credit

Job summary

Campspot is seeking a data-minded Account Manager to own the success of our small business campground customers at scale. You will manage a book of 600–1,000 parks through automated playbooks, segmented outreach, and targeted touches where they matter most.

You will turn customer data into timely engagement that drives adoption, retention, and revenue, using health signals to prioritize accounts, and leading campaigns for product adoption including AI Voice, Chat, Dynamic Pricing, and Growth

Qualifications

• Experience in customer success, account management, or lifecycle marketing for a high-volume or SMB book.
• Hands-on experience with a CRM and automation tool (HubSpot strongly preferred), including building sequences or workflows.
• Comfort with data: you can pull a segment, read a dashboard, and decide what to do next.
• Strong written communication. Much of your work is emails and campaigns that sound human and get results.
• Curiosity about AI and automation tools, and a habit of testing and improving.
• Ability to travel occasionally to industry events, based on business need.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

Responsibilities

• Own retention and growth for 600-1,000 small business accounts through automation-focused programs.
• Design and optimize HubSpot sequences, workflows, and campaigns for onboarding, renewals, and feature adoption.
• Use health signals to prioritize park accounts and identify upgrade and ownership-change opportunities.
• Lead campaigns for product adoption of AI Voice, Chat tools, Dynamic Pricing, and Growth Package.
• Manage high-impact moments like ownership changes, escalations, and save plays.
• Capture customer themes and report insights to Product Management and Development.
• Track gross revenue retention and engagement metrics and share results with leadership.

Skills

High-volume book management

Customer success

Account management

Lifecycle marketing

Strong written communication

Education

Bachelor's degree in Business / Marketing or related field

Tools

HubSpot CRM

Automation workflows

Job description

Welcome to Campspot! Whether you are an avid camper, the occasional glamper, an expert RV-er, or new to the outdoors entirely, we're interested in working with you. Our team values diverse perspectives as we seek to create an easy-to-navigate and meaningful camping experience for everyone.

We hope you will consider joining our team! ALL human beings are welcome, and we are committed to helping you thrive here. We believe our team, as well as the outdoors, is for everyone.

About The Role

We are looking for a data-minded Account Manager to own the success of our small business campground customers at scale. You will support a book of 600-1,000 parks through segmented outreach, automated playbooks, and targeted one-to-one touches where they matter most. You will turn customer data into timely, relevant engagement that drives adoption, retention, and revenue for parks.

Key Responsibilities

• Own a scaled book: Own retention and growth for a portfolio of 600-1,000 small business accounts, segmented by health, lifecycle stage, and product adoption. Your approach is built on automation and programs rather than account-by-account management.
• Build and run automated outreach: Design, launch, and refine HubSpot sequences, workflows, and triggered campaigns for onboarding follow-ups, seasonal readiness, renewals, and feature adoption. Measure what works and iterate, driving one-to-many engagement.
• Use health signals to prioritize: Use usage data, health scores, and call and email intelligence to decide where to spend personal time, such as at-risk parks, high-potential upgrades, and ownership changes.
• Drive product adoption: Lead scaled campaigns for key products and features, including our AI Voice and Chat tools, Dynamic Pricing, and the Growth Package. Partner with Implementation and Support for a smooth handoff.
• Handle high-impact moments personally: Manage change-of-ownership transitions, terminations, escalations, and save plays with a human touch.
• Be the voice of the customer: Capture themes from conversations and data and report them to Product Management and Development. Manage setup and adoption of third-party integrations.
• Report on outcomes: Track gross revenue retention, adoption rates, engagement and coverage metrics, and automation performance, and share insights with the management team.

Qualifications

• Experience in customer success, account management, or lifecycle marketing, ideally with a high-volume or SMB book. Outdoor, hospitality, or travel industry experience is a plus.
• Hands-on experience with a CRM and automation tool (HubSpot strongly preferred), including building sequences or workflows.
• Comfort with data: you can pull a segment, read a dashboard, and decide what to do next.
• Strong written communication. Much of your work is emails and campaigns that sound human and get results.
• Curiosity about AI and automation tools, and a habit of testing and improving.
• Ability to work independently, prioritize across a large book, and meet deadlines.
• Ability to travel occasionally to industry events, based on business need.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.

How We Measure Success

Gross revenue retention for your book, product adoption rates, coverage of your accounts with meaningful touchpoints, and the performance of your automated programs.

Compensation And Benefits

• Base salary: $52-56k; performance-based bonuses up to 25% of salary, paid quarterly
• Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
• 401(k) plan with employer match
• Flexible and casual work environment
• Employee camping credit to encourage getting outdoors and experiencing our product!

Priority will be given to candidates located near our Grand Rapids, MI headquarters or in our Denver, CO and Chicago, IL metro area hubs who are interested in a hybrid working arrangement.

Secondary consideration will be given to candidates who reside in states where we currently have employees, including CO, IA, IL, ME, MA, MI, NY, NC, OR, SC, TX, UT, VT, VA, and WA. Candidates located outside of the US or any of the states listed previously are not able to be considered at this time.

About Campspot

Campspot is a motivated team of outdoor enthusiasts and software professionals with decades of experience in the campground and outdoor industry. We're looking to grow with people who embody our culture of learning, collaboration, and innovation. Today our portfolio includes two distinct but synergistic products:

• Campspot Management Software (software.campspot.com) is the leading provider of reservation management software and tools for campgrounds and RV parks. It revolutionized the industry through its proprietary technology, allowing park owners to increase revenue through its inventory optimization tool and site-lock capabilities.
• The Campspot Marketplace (campspot.com and the Campspot mobile app) is an online marketplace where travelers can find accommodations for their camping trips. Campspot's inventory is 100% bookable and includes robust filters to help travelers customize their travel experience.