Account Manager Global Marketing Communications

CHE - Smith & Nephew Orthopaedics AG; Andover (MA); On-site; USD 113,000 - 138,000; Full time

Job summary

Smith+ Nephew is seeking a Marketing Communications professional to support and guide positioning, messaging and channel strategies for global marketing franchises and products. You will manage all marcom assets and integrated communications plans across audiences, ensuring on-time, on-budget delivery and acting as a strategic partner to Global Marketing.

You will coordinate collateral creation, copywriting, storyboard development, and liaise with creative teams and DAM; travel for global

Qualifications

• Bachelor's degree in business, marketing, communication, PR, or closely related field.
• 5+ years in marketing communications, PR or a closely related field.
• Global exposure or experience in a medical device marcom environment is a plus.

Responsibilities

• Guide positioning, messaging and channel strategies for Global Marketing franchises and products.
• Project management of requests through the Global Marcom process.
• Collateral creation including copywriting and storyboard development.
• Liaise with the creative team and manage DAM workflows.
• Coordinate global tradeshows and ensure on-time, on-budget delivery.

Skills

Marketing communications

Project management

Copywriting

Brand management

Stakeholder management

Digital assets

Campaign planning

Education

Bachelor's degree in business, marketing, communication, PR, or closely related field

Job description

Life Unlimited. At Smith+ Nephew we design and manufacture technology that takes the limits off living. Overview Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products. Hands-on global position responsible for managing all project requests through the Global Marcom process. Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and tradeshows. Works globally, liaising with partners across Smith+ Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly. Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach. Aligns project priorities in line with business and franchise focus, needs and deadlines. Acts as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates. Continuously interfaces with the Digital Asset Management to ensure projects follow the proper workflow and approval processes. Ensures accuracy and maintenance of literature inventory including online literature ordering system. Ensures that all projects are delivered on time and on budget.

Key Responsibilities:

• Responsible for guiding the positioning, messaging and channel strategies for Global Marketing franchises teams and corresponding products (15%)
• Project Management (25%)
• Collateral creation including copywriting and storyboard development (20%)
• Liaise with creative team (10%)
• Continuously interfaces with the Digital Asset Management (DAM) System to ensure projects follow the proper workflow and approval processes (10%)
• Ensures maintenance and distribution of collateral and toolboxes on a global level with an integrated approach (5%)
• Ensures global approach by interacting with the regions and countries (5%)
• Global tradeshows (10%)

Education:

• Bachelor's degree in business, marketing, communication, PR, or closely related field

Experience & Competencies:

Solid understanding of integrated marketing communications as a subject field including theoretical conceptsOmnichannel marketing with a focus on digitalAdvanced project management skillsStakeholder and agency managementCopywriting and creative understandingAbility to work in a dynamic matrix organizationHigh interpersonal skills, goal oriented, hands‑on, flexible, creativeProficient presentation skillsStrong Microsoft Office skills5+ years in marketing communications, communications, PR, marketing or closely related fieldExperience in a global organization or global exposure/experience preferredMedical device marcom and agency background a plusDigital communications experience a plusPhysical demands: NA.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve. Inclusion and Belonging - Committed to Welcoming, Celebrating and Thriving on Belonging, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/ Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program Training: Hands‑On, Team-Customized, Mentorship Extra Perks: Discounts on fitness clubs, travel and more! The anticipated base compensation range for this position is around $125,000 USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job‑related knowledge/skills, experience, geographical location. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base pay, we provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP.

Smith+ Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Stay connected by joining our Talent Community. We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day. Check us out on Glassdoor for a glimpse behind the scenes and a sneak peek into You. Unlimited. Life, culture, and benefits at S+N. Explore our website and learn more about our mission, our team, and the opportunities we offer. Smith+ Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential. From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+ Nephew a unique place. Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart. Through a spirit of ownership and can‑do attitude we work together to win. We’re a company of people who care about each other, about our customers and their patients, and about our communities. Together, we fulfill our shared purpose of Life Unlimited.