Account Manager - Franchise Development

Ignite Visibility; Orlando (FL); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Ignite Visibility is seeking an Account Manager (Franchise Development) to lead strategic partnerships with franchise and enterprise accounts. This fully remote role requires residency in the 50 states and focuses on driving retention, renewals, and upsells.

You will own the growth motion across Paid Media, SEO, Web Dev, and Analytics, align client outcomes with margin goals, and partner with internal teams to deliver proactive, high-value results for franchise networks and enterprise clients.

Qualifications

• 5+ years as an account lead in a digital marketing/agency环境 servicing franchise or enterprise clients.
• Strong understanding of Paid Media, SEO, Website Development, Analytics, and UX.
• Proven track record in sales, account growth, upselling, and client retention metrics.
• Exceptional listening, negotiation, and presentation abilities with executives.
• Entrepreneurial, proactive mindset capable of managing high-growth agency projects.
• Detail orientation with ability to balance big-picture client goals.

Responsibilities

• Serve as strategic day-to-day contact and trusted advisor for key accounts.
• Lead end-to-end strategy across paid media, SEO, web development, and analytics.
• Ensure engagements meet margin goals and profitability.
• Monitor account health, identify friction points, and reduce churn risk.
• Own growth through upsell/renewal processes and forecast revenue.
• Collaborate across internal teams to surface growth opportunities.

Skills

5+ years account leadership

Digital marketing knowledge

Sales & account growth

Strategic communication

Entrepreneurial mindset

Attention to detail

Job description

Job Title: Account Manager (Franchise Development)

Location: Fully Remote (U.S. Residents only, 50 States)

Department: Account Services - Franchise & Enterprise Development

About the Role

Are you passionate about digital marketing and helping businesses grow? Do you have experience leading franchise or non-franchise enterprise accounts? If so, Ignite Visibility- a top US-based digital marketing agency is hiring a high-caliber Account Manager (Franchise Development). This position is fully remote for U.S. residents residing in any of the 50 states.

At Ignite Visibility, we are shifting our account management standard away from reactive activity management toward strategic partnership, commercial ownership, and proactive client growth.

The Account Manager (Franchise Development) is responsible for developing and managing high-value client relationships that promote long-term retention, revenue growth, and account loyalty. You will serve as a trusted business advisor to corporate franchise brands, franchise development networks, and enterprise accounts—taking full commercial ownership over client retention, churn reduction, renewals, and upsells while driving maximum lifetime value and client satisfaction.

Essential Responsibilities

1. Strategic Partnership & Advisory

• Advisor, Not an Order-Taker: Serve as the strategic day-to-day point of contact and trusted advisor for key accounts, corporate stakeholders, and executive sponsors.

• End-to-End Strategy Leadership: Manage client expectations and multi-channel strategies (Paid Media, SEO, Web Dev, Analytics) from inception through delivery.

• Margin & Business Alignment: Deeply understand client business models and ensure engagements maintain company margin goals and account profitability.

2. Proactive Retention & Loyalty

• Proactive Risk Sensing: Monitor account health, identify potential friction points early, and resolve challenges before they become churn risks.

• Executive Listening & NPS: Lead client check-in calls and Quarterly Business Reviews (QBRs). Manage client satisfaction touchpoints through surveys, Executive Sponsor sync calls, and exit reviews to maximize NPS and client advocacy.

• Cross-Vertical Collaboration: Foster strong collaboration across internal production verticals and coach teams (pre-call syncs, on-call guidance, post-call reviews) to solve client problems and surface growth opportunities.

3. Expansion & Commercial Ownership

• Own the Growth Motion: Own the client upsell and renewal process end-to-end, actively achieving assigned growth and expansion revenue goals.

• Commercial Metrics & Forecasting: Forecast and track key account metrics (e.g., quarterly revenue results, retention rates, and annual forecasts).

• Referenceability & Advocacy: Drive new business growth by fostering client loyalty, generating case studies, and partnering with the sales team on strategic presentations and proposals.

The Candidate Profile: What We Hire For

Beyond experience, our most successful Account Managers embody specific character traits and commercial intangibles:

• Likeable & Strong: The warmth to build deep, lasting trust alongside the backbone to hold your ground during tough business conversations.

• Confidence & Presence: Comfortable owning the room, leading executive calls, and having direct conversations with C-suite stakeholders without needing to defer or elevate.

• Commercial Instinct: An intuitive ability to read a client's business model, spot upsell signals naturally, and sense portfolio risks before they appear on paper.

• Resilience & Composure: Calm under pressure. Bounces back quickly from difficult calls or unexpected shifts, resetting with solution-focused energy.

• Smart & Curious: Fast on your feet, highly inquisitive, and eager to connect the dots between digital performance data and real business outcomes.

• Coachability & Drive: Holds a high personal standard for work quality, seeks feedback actively, and brings a continuous hunger to learn and win.

Required Qualifications

• Experience: 5+ years as an account lead, Account Manager, Key Account Manager, or Account Executive in a digital marketing/advertising agency supporting franchise or B2B/B2C enterprise clients.

• Channel Expertise: Strong, well-rounded understanding of digital marketing channels including Paid Media, SEO, Website Development, Analytics, and UX.

• Commercial Track Record: Demonstrated experience and success in sales, account growth, upselling, and owning client retention metrics.

• Strategic Communication: Exceptional listening, negotiation, and presentation abilities with proven success building rapport with business executives.

• Entrepreneurial Mindset: Highly proactive in identifying business development opportunities, juggling complex agency projects, and navigating high-growth environments.

• Detail & Big-Picture Balance: Sharp attention to detail, strong organizational skills, and the ability to grasp overarching client business goals.

• Location: Must be a legal resident currently residing in one of the 50 United States.

Why Ignite Visibility?

• Industry Acclaim: Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2024), 2x Landy Award Winner, and 8-time Inc. 5000 honoree.

• Growth & Leadership: Named one of the Best Places to Work and Fastest-Growing Private Companies in San Diego.

• Culture: Collaborative, growth-focused environment with a 100% remote workforce model.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by state or federal law.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.