Account Manager, Digital & Direct Mail

Obrien | Garrett Direct Marketing; United States; Hybrid; USD 70,000 - 120,000; Full time

Job summary

O’Brien Garrett is seeking an Account Manager, Digital & Direct Mail, to manage integrated fundraising programs for nonprofit clients. You will oversee strategy, execution, and client service across email, direct mail, SMS, websites, and donation pages.

The ideal candidate has at least three years in digital fundraising, strong analytical skills, and experience collaborating with creative, data, and production teams. Hybrid workplace options available with offices in Washington, DC.

Qualifications

• Minimum of three years of digital fundraising or digital direct-response experience.
• Hands-on experience with email, paid digital advertising, donation pages, audience targeting, and testing.
• Experience managing direct mail fundraising campaigns and understanding direct-response fundraising principles.
• Strong analytical skills to interpret fundraising results and translate data into recommendations.

Responsibilities

• Manage day-to-day relationships with assigned nonprofit clients, serving as a primary point of contact and ensuring clear communication around strategy, priorities, deadlines, and project status.
• Lead digital fundraising strategy and execution across email, paid advertising, donation pages, websites, SMS, social media, audience targeting, and emerging digital channels.
• Manage direct mail fundraising campaigns, including strategy, audience and segmentation recommendations, creative development, production, approvals, and results analysis.
• Develop integrated campaign calendars that coordinate digital and direct mail efforts to create cohesive donor journeys and maximize fundraising opportunities.
• Manage campaign schedules, budgets, approvals, production timelines, implementation, and invoicing in collaboration with internal teams, clients, and external partners.
• Oversee the development of campaign assets, including messaging, creative, landing and donation pages, email, advertising, and direct mail packages.
• Analyze campaign performance and KPIs, identify trends and opportunities, and translate results into actionable recommendations.
• Develop and manage testing strategies across channels, including creative, messaging, audiences, offers, donation experiences, and timing.
• Help grow donor acquisition, retention, monthly giving, mid-level giving, and reactivation programs through coordinated direct-response strategies.
• Ensure messaging, branding, and donor experiences are consistent and complementary across channels.
• Collaborate closely with creative, data, production, and strategy teams to deliver accurate, timely campaigns aligned with client goals.
• Serve as a digital fundraising resource for internal teams by sharing best practices, emerging trends, testing opportunities, and industry benchmarks.

Job description

Are you passionate about helping socially progressive nonprofits grow their fundraising programs? Then join our team! O’Brien Garrett is an Account Manager with strong digital fundraising expertise to manage and support integrated digital and direct mail fundraising programs for our nonprofit clients. This role combines client service, fundraising strategy, campaign management, and execution across digital and direct mail channels. Digital fundraising experience is essential for this position. The ideal candidate understands how email, paid media, websites, donation pages, SMS, social media, and other digital channels work together — and how they can be integrated with direct mail to create stronger donor experiences and fundraising results. We’re looking for a strategic, creative, and highly organized individual who can manage the details of campaign execution while keeping an eye on the bigger picture. You’ll work directly with clients, collaborate with internal creative, data, digital, and production teams, and help develop strategies designed to acquire, retain, upgrade, and engage donors across channels. If you enjoy building client relationships, analyzing fundraising results, developing new ideas, and managing the many moving pieces of integrated fundraising campaigns, this could be the position for you. O’Brien Garrett offers a collaborative team environment that encourages professional growth. You will work alongside a talented group of professionals committed to helping forward-thinking organizations realize their fullest potential. Headquartered in Washington, DC, we also have a New Orleans office in the CBD and support in-office and hybrid workplace options.

Essential Functions

As an Account Manager, Digital & Direct Mail, you will help develop and implement integrated fundraising strategies across digital and direct mail channels with responsibilities such as:

• Manage day-to-day relationships with assigned nonprofit clients, serving as a primary point of contact and ensuring clear communication around strategy, priorities, deadlines, and project status.
• Lead digital fundraising strategy and execution across email, paid advertising, donation pages, websites, SMS, social media, audience targeting, and emerging digital channels.
• Manage direct mail fundraising campaigns, including strategy, audience and segmentation recommendations, creative development, production, approvals, and results analysis.
• Develop integrated campaign calendars that coordinate digital and direct mail efforts to create cohesive donor journeys and maximize fundraising opportunities.
• Manage campaign schedules, budgets, approvals, production timelines, implementation, and invoicing in collaboration with internal teams, clients, and external partners.
• Oversee the development of campaign assets, including messaging, creative, landing and donation pages, email, advertising, and direct mail packages.
• Analyze campaign performance and KPIs, identify trends and opportunities, and translate results into actionable recommendations.
• Develop and manage testing strategies across channels, including creative, messaging, audiences, offers, donation experiences, and timing.
• Help grow donor acquisition, retention, monthly giving, mid-level giving, and reactivation programs through coordinated direct-response strategies.
• Ensure messaging, branding, and donor experiences are consistent and complementary across channels.
• Collaborate closely with creative, data, production, and strategy teams to deliver accurate, timely campaigns aligned with client goals.
• Serve as a digital fundraising resource for internal teams by sharing best practices, emerging trends, testing opportunities, and industry benchmarks.

Candidate Attributes

The successful candidate will have some combination of the following experience and attributes:

• A minimum of three years of digital fundraising or digital direct-response experience is required.
• Demonstrated hands-on experience with email, paid digital advertising, donation pages, audience targeting, digital acquisition, testing, optimization, and performance analysis.
• Experience managing or supporting direct mail fundraising campaigns and a strong understanding of direct-response fundraising principles, including acquisition, retention, renewal, reactivation, upgrading, and monthly giving.
• Experience developing strategic plans, campaign strategies, presentations, analytical reports, and client communications.
• Strong analytical skills with the ability to interpret fundraising results and turn data into actionable recommendations.
• Familiarity with email and CRM platforms, Google Analytics/GA4, Google Tag Manager, paid social and search platforms, WordPress, Fundraise Up, and project management tools such as Asana. Experience with Microsoft Dynamics is a plus.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent client service, communication, and interpersonal skills, with the ability to explain complex digital and fundraising concepts clearly.
• Strong attention to detail across both creative and analytical work.
• Curiosity, creativity, and a commitment to continually learning, testing, and improving.
• Ability to work independently while collaborating effectively across teams.

Most Important

We are looking for someone who understands both digital and direct mail fundraising, with deep digital expertise as a core requirement . The right candidate will be comfortable moving between strategy, execution, analysis, and client service and will understand how to bring digital and direct mail together to build stronger, more effective fundraising programs.