Account Manager

Brandmotion; Novi (MI); On-site; USD 55,000 - 85,000; Full time

Job summary

Brandmotion seeks a driven Account Manager to own and grow our distribution channel across Commercial, RV, and eCommerce. You will manage stocking distributor accounts including Keystone/NTP-Stag, Meyer Distributing, Land N Sea, and Tri State Enterprises, plus eCommerce partners such as Crutchfield and eTrailer.

You will coordinate across sales, operations, product development, and marketing to deliver a premium customer experience, drive sell-through, and build brand preference with fleets,

Qualifications

• 2+ years of account management or channel sales experience.
• Ability to grow and manage a multi-account book of business.
• Strong verbal and written communication; present to buyers and owners.
• Willing to travel 15–20% for reviews and events.

Responsibilities

• Own and grow a defined book of distribution accounts; meet short- and long-term revenue targets.
• Proactively engage upfitters, RV dealers, and end fleets to drive pull-through and build Brandmotion brand preference.
• Conduct joint sales calls with upfitter and dealer partners using ROI-based consultative selling.
• Qualify opportunities using BANT; manage pipeline activity in HubSpot.
• Develop and execute account growth plans covering sell-through, promotions, product mix, and end-market engagement.
• Monitor MAP compliance and product content quality across eCommerce partner platforms; coordinate asset updates with marketing.
• Act as internal liaison across operations, marketing, product development, and inside sales.
• Log all activity; track inventory and forecast sell-through monthly.
• Relay competitive intelligence and market trends to sales leadership and product team.
• Attend industry trade shows and events; log interactions in HubSpot within 24 hours.

Skills

Account management

Channel sales

Relationship building

HubSpot CRM

Travel coordination

Education

High school diploma

Bachelor's degree preferred

Tools

HubSpot CRM

Job description

Brandmotion seeks a driven Account Manager to own and grow our distribution channel - the backbone of our reach into commercial fleets, upfitters, RV dealers, and eCommerce platforms. You will manage stocking distributor accounts including Keystone/NTP-Stag, Meyer Distributing, Land N Sea, and Tri State Enterprises, plus eCommerce partners such as Crutchfield and eTrailer.

The primary growth mandate is the Commercial and RV sub-channels. You will drive sell-through and pull-through by engaging fleets, upfitters, and RV dealers downstream - building brand preference that creates consistent replenishment upstream. You will co-sell with upfitter and dealer partners, manage co-op marketing programs, and represent Brandmotion at industry events.

You serve as the primary liaison between Brandmotion and your accounts, coordinating across sales, operations, product development, and marketing to deliver a premium customer experience.

ESSENTIAL RESPONSIBILITIES

• Own and grow a defined book of distribution accounts across Commercial, RV, eCommerce, and 12V sub-channels; meet short and long-term revenue targets
• Proactively engage upfitters, RV dealers, and end fleets to drive pull-through demand and build Brandmotion brand preference at the dealer and fleet level
• Conduct joint sales calls with upfitter and dealer partners; apply a consultative, ROI-based selling approach
• Qualify commercial opportunities using BANT framework; manage and document all pipeline activity in HubSpot
• Conduct regular business reviews with key distributor contacts; track sell-through rate, active SKU count, inventory levels, and fill rate
• Develop and execute account growth plans covering sell-through strategy, promotional programs, product mix, and end-market engagement
• Monitor MAP compliance and product content quality across eCommerce partner platforms; coordinate asset updates with marketing
• Act as primary internal liaison for your accounts across operations, marketing, product development, and inside sales
• Monitor and analyze customer inventory and purchase behaviors; build monthly and quarterly sell-through forecast
• Relay competitive intelligence, field feedback, and market trends to the Head of Sales and product team on an ongoing basis
• Attend industry trade shows and events (NTEA, RVIA, distributor shows, regional dealer events
• Log all activity, contacts, and account notes in HubSpot within 24 hours of each customer interaction

TRAVEL

• Willingness for overnight travel estimated at 15-20% of time, including distributor business reviews, upfitter and fleet calls, and industry trade shows

MINIMUM QUALIFICATIONS

• High school diploma required; bachelor's degree preferred
• 2+ years of account management or channel sales experience
• Demonstrated ability to manage and grow a multi-account book of business
• Strong verbal and written communication skills; comfortable presenting to buyers and business owners
• Must be self-motivated, goal-driven, and results-oriented
• Natural relationship builder with integrity, reliability, and maturity

WHAT WILL SET YOU APART

• 1-3+ years of account management experience in automotive aftermarket, commercial truck equipment, or RV distribution channels
• Familiarity with the upfitter ecosystem - truck equipment dealers, van converters, body builders - and the Class 3-6 fleet buying process
• Prior eCommerce channel management and MAP compliance experience
• Experience interacting with C-Level executives and fleet decision makers
• Background in consultative selling with an ROI-based approach