Account Executive - SMB

Playlist; Boston (MA); On-site; USD 45,000 - 50,000; Full time

Job summary

Playlist is seeking an SMB Account Executive to work with an existing customer portfolio and unlock growth for wellness businesses using Mindbody solutions.

You will conduct consultative conversations, upsell marketing and retention tools, and manage opportunities in Salesforce to forecast revenue and achieve monthly goals.

Qualifications

• 1–3 years of professional sales experience, ideally in SaaS or the health and wellness industry.
• Consultative approach to selling focused on customer goals and tailored solutions.
• Experience using Salesforce or similar CRM to manage pipeline and forecast sales.
• Strong written, verbal, and presentation skills with executive-level communication.
• Familiarity with Microsoft Office and comfort with web technologies.
• Personal interest or exposure to wellness, fitness, or health industries.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Proactively partner with current customers to understand evolving needs and identify upsell opportunities.
• Initiate outreach through calls and emails, demos, and meetings; meet customers where they are.
• Deliver solution-based consultations to drive upgrades and adoption of marketing and retention products.
• Own your pipeline in Salesforce; forecast revenue and meet monthly goals.
• Stay updated on product updates and industry trends to bring fresh insights to conversations.
• Design daily, weekly, and monthly plans to hit targets and minimize churn.
• Communicate with confidence and empathy at every touchpoint, from first contact to executive presentations.
• Provide field insights to improve strategies, products, and services.

Skills

SaaS sales

Consultative selling

Executive-level communication

Pipeline management

Organization

Wellness industry knowledge

Tools

Salesforce

CRM software

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting‑edge solutions. Join us if you're passionate about enhancing wellness through technology.

The Role You’ll Play

At Playlist, we believe the journey doesn’t end after onboarding, it’s where real growth begins. As an SMB Account Executive, you’ll work with our existing customer portfolio to unlock even greater potential. Through consultative conversations and creative upsell strategies, you’ll help wellness businesses scale their impact, deepen their client relationships, and thrive with the power of Mindbody’s solutions.

Here’s how you’ll make an impact:

• Proactively partner with current customers to understand their evolving needs and identify opportunities to elevate their success with additional tools and features.
• Initiate and maintain outreach through personalized introduction (cold calls), introduction emails, follow‑ups and demos, always meeting customers where they are.
• Deliver compelling solution‑based consultations that drive upgrades and adoption of marketing and retention products.
• Own your pipeline in Salesforce, strategically managing opportunities, forecasting revenue, and meeting or exceeding monthly goals.
• Stay sharp on product updates, new features, partner offerings, and industry trends to bring fresh insights to every conversation.
• Proactively design a daily, weekly, and monthly plan that supports hitting targets and minimizing churn.
• Communicate with confidence and empathy at every touchpoint, from initial outreach to executive‑level presentations.
• Help shape the future of our customer experience by bringing back field insights to improve strategies, products, and services.

Experience You Bring

You’re energized by customer success, passionate about relationship building, and motivated by growth, both yours and theirs. We’re excited if you bring:

• 1–3 years of professional sales experience, ideally in SaaS or the health and wellness industry.
• A consultative approach to selling, focused on understanding customer goals and crafting tailored solutions.
• Experience working with Salesforce or similar CRM platforms to manage pipeline and forecast sales.
• Strong written, verbal, and presentation skills, including the ability to connect at the executive level.
• Familiarity with Microsoft Office (Excel, Word, PowerPoint, Outlook) and comfort with web technologies.
• Personal interest or exposure to the wellness, fitness, or health industries.
• Strong organizational skills, able to prioritize and manage multiple projects with ease.
• A calm, focused approach to high‑energy environments, thriving even when juggling competing priorities.

Pay Transparency

It is Mindbody’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Mindbody’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary for this position in the United States is $45,000 to $50,000, with on target earnings (OTE) around $80,000 to $95,000 annually. The total compensation package for this position may also include uncapped commissions, benefits and/or other applicable incentive compensation plans.

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.