Account Executive, KTVQ - Billings

Scripps Montana/MTN; Billings (MT); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Uncapped commission

Mileage allowance

Medical, dental & vision

Retirement plan

Employee assistance program

Job summary

Scripps Montana/MTN is seeking an Account Executive, Local in Billings to act as a trusted advisor to local businesses, crafting multi-platform advertising solutions spanning OTT, social media, SEO and broadcast TV to help clients reach customers.

You will prospect, close deals, use the SSP, manage CRM, and deliver best-in-class service while growing accounts and generating referrals. The position offers uncapped commissions and comprehensive benefits.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license and ability to provide proof of insurance with company limits.

Responsibilities

• Sell advertising solutions to local and regional businesses and agencies.
• Apply SSP to analyze needs and provide customized advertising solutions.
• Facilitate digital marketing options along with TV airtime sales.
• Prospect, secure appointments, analyze needs, present and close new business.
• Negotiate program ratings and ad rates to maximize revenue.
• Serve as trusted advisor, grow accounts and solicit referrals.
• Manage CRM activity and hit KPIs with consistent follow-up.
• Assist in creative development and production coordination as needed.
• Build strong client relationships and entertain clients when appropriate.
• Handle routine admin tasks and revenue tracking; communicate with leadership.

Skills

Sales

Advertising

Account management

CRM

Negotiation

Communication

Education

BS/BA in related discipline

Tools

CRM software

Microsoft Office

Job description

Are you a sales professional who thrives on helping local businesses grow? KTVQ in Billings, Montana is seeking a dynamic Account Executive, Local to join our team. In this role, you'll serve as a trusted advisor to local and regional businesses, crafting compelling multi-platform advertising solutions that drive real results. From Over The Top (OTT) video and social media strategies to search engine optimization and broadcast television, you'll leverage the full spectrum of modern advertising tools to help your clients reach their customers and achieve their goals.

What you'll do:

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
• Perform other duties as assigned.

What you'll need:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

What you'll bring:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Where you'll live, work, and play:

Billings, MT, where outdoor enthusiasts enjoy the big small-town charm and quick access to national parks. Skiing is right outside your door, as well as an expansive 47 miles of walking and biking trails that surround the largest city in Montana. There is no better place to hit the trails than in Montana's Trailhead. Billings offers hundreds of acres of city parks. Ride or walk along the legendary Yellowstone River, take in the forever views from Swords Park, or head west to a wilder landscape near Zimmerman Trail. The Magic City lives up to its name with culture and arts, including plentiful shopping, a theater, restaurants, and famous local brew pubs. The vibrant economy fosters an entrepreneurial spirit and a medical hub that boasts a regional health care center and is home to two universities. Positioned as a gateway to Yellowstone National Park and Wyoming, excursions including the beautiful Big Horn Mountains and more, without the big city hassles, are abundant. It is no wonder Billings has been voted #24 of the Top 100 Best Places to Live in America, but don't worry, it is the humble, independent, and caring people who truly make Billings the Magic City to live, work, and play.

What we'll offer:

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.