Account Executive - Retail, Lifestyle and Sports

FleishmanHillard; Raleigh (NC); On-site; USD 54,000 - 68,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Job summary

A leading public relations firm in the United States is seeking an Account Executive for its Culture x Influence team. You will develop and execute influencer campaigns for lifestyle and fashion brands, leveraging platforms like TikTok and Instagram. Candidates should have 2-3 years of relevant experience and strong creative problem-solving skills. The role offers a salary range of $54,000 – $68,000 with comprehensive benefits.

Qualifications

• 2-3+ years of experience in consumer, beauty, fashion, lifestyle or entertainment.
• Experience with TikTok, Instagram, YouTube and emerging platforms.
• Strong understanding of content strategy affecting visibility and virality.

Responsibilities

• Partner with clients to develop full-funnel influencer campaigns.
• Build relationships with creators, celebrities, and media.
• Support day-to-day campaign execution and strategy.

Skills

Agency, brand or platform-side experience

Direct experience with influencer campaigns

Strong writing and presentation skills

Creative problem-solving skills

Job description

Job Overview

Account Executive – Culture x Influence at FleishmanHillard is responsible for delivering integrated earned‑style influencer programs that span media, content, social and experiential activation for lifestyle, fashion, beauty and sports brands.

Responsibilities

• Partner with clients to develop and execute full‑funnel influencer campaigns, including content creation, platform strategy, performance analysis and post‑campaign reporting.
• Build and nurture relationships with creators, athletes, celebrities, glam teams and media across beauty, fashion and lifestyle categories.
• Support day‑to‑day campaign execution in collaboration with cross‑functional teams, including creative, production, analytics and media.
• Help stand up TikTok‑first content hubs and influencer collectives to drive reach, relevance and share of voice.
• Participate in the development of search‑driven influencer strategies and always‑on content planning to fuel discovery and conversion.
• Support paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals and optimization.
• Support holistic campaign strategies that integrate influencer, earned media, social conversation and experiential activations.
• Stay ahead of creator economy and beauty/lifestyle trends and translate them into actionable insights for clients.

Key Qualifications

• 2‑3+ years of agency, brand or platform‑side experience in consumer, beauty, fashion, lifestyle or entertainment.
• Direct experience with influencer campaigns, with deep understanding of TikTok, Instagram, YouTube and emerging platforms.
• Experience working with stylists, glam teams, A‑list creators, athletes or celebrities as part of brand programs.
• Strong earned media instincts with beauty, fashion, lifestyle or culture media contacts a plus.
• Clear grasp of content strategy, including how search, hashtags, algorithm shifts and trends affect visibility and virality.
• Experience in event and experiential activations, including influencer‑led pop‑ups, fashion week integrations, backstage lounges, etc.
• High EQ and creative problem‑solving skills with a track record of building trust with clients and collaborators alike.
• Strong writing, storytelling, presentation and creative briefing skills.

FleishmanHillard is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other protected class under federal, state or local law.

Anticipated U.S. salary range for this level is $54,000 – $68,000. Benefits include medical, dental, vision, 401(k) matching and paid time off.