Account Executive - B2B Events & Event Technology

TWST Events; New York (NY); Hybrid; USD 120,000 - 200,000; Full time

Job summary

TWST Events is seeking an experienced Account Executive to drive new business and grow relationships in the B2B events market. You will own the sales cycle, engage with senior decision-makers, and be accountable for revenue targets.

The role requires a proactive sales professional with a proven track record in prospecting, pipeline management, negotiating, and closing B2B contracts in a hybrid work setting.

Qualifications

• 8+ years of B2B sales experience, preferably in event technology, event services, or SaaS.
• Proven track record of meeting or exceeding sales targets and closing significant B2B contracts.
• Experience selling to enterprise clients and engaging senior decision-makers.
• Demonstrated success managing complex sales cycles and developing new business.

Responsibilities

• Identify, qualify, and close new business opportunities across the B2B events market.
• Own the full sales cycle, from prospecting through contract execution.
• Develop tailored proposals and deliver compelling client presentations.
• Build and manage a qualified pipeline to achieve quarterly and annual revenue targets.
• Manage and grow an assigned portfolio of existing clients.
• Identify upsell, cross-sell, and renewal opportunities.
• Build relationships with senior decision-makers and understand clients' event technology needs.
• Partner with internal teams to support successful event delivery and client retention.
• Develop and execute territory and account plans aligned with revenue objectives.
• Maintain accurate sales activity, pipeline forecasts, and opportunity records in HubSpot.
• Manage commercial negotiations and client contracting.
• Collaborate with Marketing, Product, and Operations to identify growth opportunities and share market insights.

Skills

B2B sales

Enterprise sales

HubSpot

CRM

Negotiation

Prospecting

Pipeline management

Presentations

Tools

HubSpot CRM

Job description

Account Executive - B2B Events & Event Technology

Job Type: Full-Time | Hybrid - Home, Office, On-Site

Position Overview

TWST Events is seeking an experienced Account Executive to drive new business and grow existing client relationships across the B2B events market. Reporting to the Chief Revenue Officer, the successful candidate will own the sales cycle, build relationships with senior decision-makers, and be accountable for achieving revenue targets.

We seek a proactive, commercially driven sales professional with a proven track record in prospecting, managing sales pipelines, negotiating, and closing B2B contracts.

About TWST Events

TWST Events provides hybrid, virtual, and in-person event management technology and services for conferences, investor events, trade shows, and corporate meetings. Our solutions include attendee registration, RFID tracking, badge printing, webcasting, AV production, exhibitor management, and real-time event analytics. TWST provides MeetMax, the industry leading 1on1 appointment software.

Core Responsibilities

New Business Development

• Identify, qualify, and close new business opportunities across the B2B events market.


• Own the full sales cycle, from prospecting through contract execution.


• Develop tailored proposals and deliver compelling client presentations.


• Build and manage a qualified pipeline to achieve quarterly and annual revenue targets.

Account Management

• Manage and grow an assigned portfolio of existing clients.


• Identify upsell, cross-sell, and renewal opportunities.


• Build relationships with senior decision-makers and understand clients' event technology needs.


• Partner with internal teams to support successful event delivery and client retention.

Sales Execution and Reporting

• Develop and execute territory and account plans aligned with revenue objectives.


• Maintain accurate sales activity, pipeline forecasts, and opportunity records in HubSpot.


• Manage commercial negotiations and client contracting.


• Collaborate with Marketing, Product, and Operations to identify growth opportunities and share market insights.

Qualifications

• 8+ years of B2B sales experience, preferably in event technology, event services, or SaaS.


• Proven track record of meeting or exceeding individual sales targets and closing significant B2B contracts.


• Experience selling to enterprise clients and engaging senior decision-makers.


• Demonstrated success managing complex sales cycles and developing new business.


• Proficiency with CRM platforms, preferably HubSpot.