Account Executive

Apona Security; United States; Remote; USD 50,000; Full time

Job summary

Apona Security is seeking its first Account Executive for the Labrador product, focusing on outbound sales. This influential role is vital for shaping the sales team's strategy and will require a self-starter with strong sales skills to foster relationships in the cybersecurity domain. The position offers competitive compensation, equity, and an engaging startup culture.

Benefits

Competitive compensation

Meaningful equity

Flexible remote work

Direct access to founders

Qualifications

• 3-5 years of B2B sales experience, preferably in cybersecurity.
• Proven track record in self-generation of pipeline through outbound strategies.
• Experience selling to mid-market or enterprise accounts.

Responsibilities

• Own the full sales cycle from prospecting to closing.
• Drive outbound lead generation in target verticals.
• Collaborate with team members for effective sales strategies.

Skills

B2B sales experience

Self-generate pipeline

Presentation skills

Education

Bachelor's degree or equivalent work experience

Job description

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At Apona Security, we're redefining how modern development teams manage risk. Our Labrador product delivers software composition analysis (SCA) that helps security teams proactively identify and remediate vulnerabilities in open source and third-party components - before they become production issues. Built with secure-by-design principles, our ASPM and SSCS solutions are trusted by leading U.S. companies to build security into their products from day one.

Role Description

We're hiring our first Account Executive in this new team, to lead outbound sales of the Labrador product. This is a high-impact, founder-adjacent role ideal for a self-starter who thrives in a startup environment and takes full ownership of the sales motion - from prospecting to close.

You'll be responsible for generating pipeline, conducting discovery calls, running demos, and closing deals with security and engineering stakeholders. As the first AE on this team, your success will directly shape the team's GTM playbook and future sales team and will have a direct impact on the entire company's trajectory.

Key Responsibilities

• Own the full sales cycle: prospecting, discovery, product demo, negotiation, and close
• Drive outbound lead generation in target verticals (security-conscious tech orgs, regulated industries, etc.)
• Collaborate with Sales Engineering and leadership to refine ICP, messaging, and PoC flow
• Provide structured feedback to help shape product, pricing, and positioning
• Build lasting relationships with prospects, turning early wins into references and expansion

Qualifications

• 3–5 years of B2B sales experience, preferably in cybersecurity or developer tools
• Proven ability to self-generate pipeline through outbound (cold calls, emails, LinkedIn, etc.)
• Experience selling to mid-market or enterprise accounts with multiple stakeholders
• Strong presentation and communication skills; comfortable demoing technical products
• Knowledge of or curiosity about AppSec, DevSecOps, or SCA tools is a major plus
• Comfortable working independently in a fast-paced, remote startup environment
• Bachelor's degree or equivalent work experience

Why Join Us

• Play a foundational role in a high-potential cybersecurity startup
• Influence how modern security teams adopt secure software development practices
• Competitive compensation, meaningful equity, and flexible remote work
• Direct access to founders and leadership in shaping GTM strategy

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Computer and Network Security

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