Account Executive

Wisconsin Broadcasters Association; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Mileage allowance

Advertising training

Career growth

Medical benefits

Retirement plan

Employee assistance program

Job summary

WTMJ in Milwaukee, Wisconsin seeks an Account Executive to act as a trusted advisor for local businesses, helping them reach customers through multi-platform advertising solutions. You will combine strategic thinking with creative problem-solving, impacting the Milwaukee business community.

You will sell across TV airtime and digital marketing, prospect new clients, analyze needs with SSP, negotiate rates, and manage accounts with strong customer service.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required limits.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze needs and apply customized solutions.
• Facilitate digital marketing options beyond TV airtime sales.
• Prospect, secure appointments, perform needs analysis, develop solutions, present and close new business.
• Use ratings data and market trends to negotiate rates and maximize revenue.
• Serve as trusted advisor, provide best-in-class service, grow accounts and solicit referrals.
• Perform client services including media avail negotiations, copy writing and revenue collection.
• Manage CRM and monitor KPIs and activity levels.

Skills

Sales experience

Account management

Broadcast knowledge

Valid driver’s license

Education

BS/BA in related discipline

Job description

Are you ready to help local businesses thrive while building a rewarding sales career? WTMJ in Milwaukee, Wisconsin is seeking a dynamic Account Executive who will serve as a trusted advisor to local businesses, helping them reach customers through innovative multi-platform advertising solutions. This role offers the opportunity to combine strategic thinking with creative problem-solving while making a real impact in the Milwaukee business community.

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

WHAT WE'LL OFFER:

• Monthly allowance for mileage and cell phone
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

WHERE YOU'LL LIVE, WORK AND PLAY:

Milwaukee, Wisconsin offers an exceptional quality of life with big-city amenities and Midwestern charm. Located on the western shore of Lake Michigan, Milwaukee boasts beautiful lakefront parks, vibrant neighborhoods, and a thriving cultural scene. The city is renowned for its rich brewing heritage, world-class museums including the Milwaukee Art Museum and Harley-Davidson Museum, and passionate sports fans supporting the Brewers, Bucks, and Packers just 90 minutes north. Milwaukee's food scene has exploded in recent years, featuring everything from classic supper clubs to innovative farm-to-table restaurants. With affordable housing, excellent schools, numerous festivals throughout the summer including the famous Summerfest, and easy access to outdoor recreation, Milwaukee provides an outstanding environment for both career growth and personal fulfillment.

WHAT WE'LL OFFER:

• Extensive Scripps Sales Process training
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Scripps Media, Inc., certifies that its advertising sales agreements do not discriminate on the basis of race or ethnicity. All advertising sales agreements contain nondiscrimination clauses.

Additional Info

Station/Company Name : E.W. Scripps