Account Executive

Verano; Jessup (MD); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Paid holidays

Paid time off

Job summary

Verano Holdings Corp. is seeking an Account Executive to drive cannabis wholesale sales in Maryland. The role focuses on acquiring and expanding accounts, educating buyers, and delivering strong growth across a statewide territory.

The ideal candidate has proven B2B sales ability, registered with state cannabis commissions, and can travel extensively 4–5 days a week. A reliable vehicle is required and 21+ years old.

Qualifications

• Cannabis wholesale sales experience required with track record in selling branded cannabis to dispensaries.
• Strong understanding of Maryland cannabis market and regulatory environment.
• High school diploma, GED, or equivalent required.
• Must have access to reliable vehicle for frequent travel within the assigned territory.
• Proven B2B sales experience with consultative approach and growth opportunities via solution-based selling.

Responsibilities

• Identify and qualify prospects, capture new accounts, and expand spend within each account.
• Develop and expand accounts with strategic relationships at various levels, focusing on influential buyers.
• Set appointments, conduct in-person visits, emails, and cold calls.
• Provide market feedback on product preference and positioning to inform strategy.
• Monitor sales trends and compete with market research to support brand goals.
• Introduce products through marketing collateral and in-store demos across accounts.
• Educate accounts on products using provided materials and demonstrations.
• Maintain CRM records with regular updates to reflect market activity.

Skills

Cannabis wholesale sales

B2B sales

CRM utilization

Travel 50%+

Account management

Negotiation

Education

High school diploma

Tools

CRM

Job description

Select how often (in days) to receive an alert:

Account Executive

Requisition ID: 16845

Department: Wholesale - Wholesale

Travel: Up to 50%

Location: Jessup, MD, US, 20794-9546

Workplace Type:

Shift:

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companiesbased on historical revenue, geographic scope and brand performance,isa vertically integrated, multi-state operator embracinga missionof saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners and produces a comprehensive suite of high-quality,regulatedcannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operationsspan 13 U.S. states, comprised of 15 Cultivation and production facilities with over 1,000,000 square feet of cultivation capacity. Learn more at www.verano.com .

Job Summary

Essential Duties and Responsibilities

• Identify and qualify prospects, capture new accounts, and expand our share of spend within each account.
• Develop and expand accounts with strategic relationships at various levels, with focus on those that influence sales velocity and wholesale buying.
• Highly active in setting appointments, in-person visits, email, and cold calls.
• Identify key market feedback on product preference and quality – product positioning.
• Act on sales trends, as they affect company brands, by monitoring competitors’ products, market research and account requests.
• Routine product introductions on all new and existing products while leveraging and properly utilizing marketing collateral within all assigned retail accounts.
• Educate accounts on products through provided marketing materials and in-store visits as well as strategic educational demos.
• Regular and disciplined CRM management.
• Maintain consistent communication with management with a clear overview of the market and sales dashboard.
• Actively communicate with operational partners and provide guidance on topics such as packaging, processing, training, and social media.
• Work to satisfy customers’ needs and requests, respond to their queries in a timely manner and aspire to deliver an excellent customer experience.
• Adhere to company and state regulations including regulatory knowledge and standards compliance.

Minimum Qualifications

• Cannabis wholesale sales experience required, with a demonstrated track record of selling branded cannabis products to dispensaries, developing relationships with retail buyers and purchasing decision-makers.
• Strong understanding of the Maryland cannabis market, including its retail landscape, competitive dynamics, and regulatory environment.
• High school diploma, GED, or equivalent required.
• Must have access to a reliable vehicle and reliable transportation to support frequent travel throughout the assigned territory.
• Proven B2B sales experience with a consultative approach and experience finding growth opportunities via solution-based selling.
• Accustomed to managing accounts across a statewide territory.
• Ability to deliver training to employees and large teams.
• Understanding medicinal benefits of cannabis and the underlying science.
• Experience dealing with highly regulated products within a complex supply chain.
• Self-driven and organized with a high-level of attention to detail and ability to deliver on deadlines in a fast-paced environment
• Extensive state-wide travel is required working on the road 4-5 days a week.
• Proven track record that demonstrates the ability to negotiate closings and reach or exceed sales goals.
• Experience with CRM utilization.
• Must be authorized to work in the United States.
• Must be 21 years of age or older.
• Must be able to register with the state’s cannabis commissions as an agent.

What We Offer

$65,000 base + Commission

• Medical, dental, and vision insurance
• 401(k) matching
• Paid holidays
• Paid time off

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.