Account Executive

Socket.dev; Baton Rouge (LA); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Job summary

The Advocate in Baton Rouge seeks a Marketing Account Executive to drive growth through new client acquisition and account expansion. This role focuses on identifying untapped opportunities and delivering integrated advertising solutions across print, digital, and emerging platforms.

Ideal candidates are results-driven, with 1–2 years in sales, strong knowledge of marketing ecosystems, and excellent communication and negotiation skills.

Qualifications

• 1–2 years of sales, marketing, or business development experience required.
• Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.

Responsibilities

• New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
• Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
• Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
• Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
• Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.

Skills

Sales experience

Digital marketing knowledge

Communication skills

Negotiation skills

Self-motivated

Job description

Job Title: Marketing Account Executive

Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company

Position Overview

Georges Media Group is seeking a highly motivated Marketing Account Executive within our Baton Rouge area advertising sales team to drive growth through new client acquisition and account growth. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business.

The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.

Key Responsibilities

• New Business Acquisition:Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
• Consultative Selling:Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise:Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
• Digital Leadership:Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting:Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
• Relationship Development:Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
• Reporting & Forecasting:Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
• Continuous Improvement:Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutio

Qualifications

• 1-2 years of sales, marketing, or business development experience required.
• Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.

Compensation & Benefits

• Competitive base salary, adjustable based on prior experience.
• Aggressive monthly commission structure with earnings tied directly to performance.
• Comprehensive benefits package including health, retirement, and paid time off.

Why Join The Advocate?

• Represent Louisiana’s largest locally-owned media brand.
• Focus exclusively on new business developmentwith strong internal support.
• Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
• Access ongoing training, professional development, and long-term career growth opportunities.

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.