Account Executive

Capital City Press; Baton Rouge (LA); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Job summary

The Advocate, Louisiana’s largest locally owned media brand, seeks a Marketing Account Executive for the Baton Rouge area to drive new business and grow existing accounts with a full portfolio of print and digital products.

You will prospect, consult, and close across print, digital, SEM/SEO, social, OTT/CTV, and events, building strong client partnerships while delivering measurable ROI.

Qualifications

• 1–2 years of sales, marketing, or business development experience required.
• Strong understanding of today’s marketing/advertising ecosystem, including traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies (SEM, SEO, social, OTT/CTV, or programmatic) is preferred.
• Competitive base salary with commission tied to performance.
• Comprehensive benefits package including health, retirement, and paid time off.

Responsibilities

• New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through outreach, networking, and research.
• Consultative Selling: Discover client objectives and develop customized advertising solutions using our full print and digital offerings.
• Multi-Platform Expertise: Present and sell cross-platform campaigns across print, SEM, SEO, social, OTT/CTV, display, and more.
• Digital Leadership: Stay current on media trends and position digital-first strategies to new advertisers.
• Competitive Conquesting: Convert advertising dollars from competitors by demonstrating value and ROI.
• Relationship Development: Build strong, long-term client partnerships by delivering results and service.
• Reporting & Forecasting: Maintain pipelines, forecasts, and activity reporting with market insights.
• Continuous Improvement: Participate in training and industry events to sharpen sales skills.

Skills

Sales experience

Advertising sales

Communication skills

Negotiation skills

Job description

Job Title: Marketing Account Executive

Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company

Position Overview

Georges Media Group is seeking a highly motivated Marketing Account Executive within our Baton Rouge area advertising sales team to drive growth through new client acquisition and account growth. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business.

The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.

Key Responsibilities

• New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
• Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
• Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
• Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
• Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
• Continuous Improvement: Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutio

Qualifications

• 1-2 years of sales, marketing, or business development experience required.
• Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.
• Competitive base salary, adjustable based on prior experience.
• Aggressive monthly commission structure with earnings tied directly to performance.
• Comprehensive benefits package including health, retirement, and paid time off.

Why Join The Advocate?

• Represent Louisiana’s largest locally-owned media brand.
• Focus exclusively on new business developmentwith strong internal support.
• Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
• Access ongoing training, professional development, and long-term career growth opportunities.

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.