Account Executive

Guiding Light Hospice; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Highly Competitive Salary and Bonus Op

Paid Weekly

401K with Company Match

Medical, Dental and Vision Insurance

Generous PTO Plan

Six Paid Holidays

Employee Centered Patient Focused Org

Job summary

Guiding Light Hospice, Inc. in Atlanta, GA is seeking a compassionate Hospice Account Liaison to promote our services to physicians, hospitals, and facilities.

You will develop marketing strategies to raise awareness and referrals while maintaining patient-centered care. The role requires building relationships, presenting to medical staff, coordinating with admissions, and staying current on healthcare regulations.

Qualifications

• Proven experience in healthcare marketing, preferably hospice or palliative care.
• Strong understanding of the healthcare industry, regulations, and patient care processes.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build and maintain relationships with healthcare professionals and facilities.
• Creative thinker with ability to develop innovative marketing strategies.
• Proficiency in digital marketing tools and platforms.
• Strong organizational skills with the ability to manage multiple tasks and priorities.
• Results-driven mindset with a proven track record of achieving marketing goals.

Responsibilities

• Develop and implement a comprehensive marketing strategy to enhance visibility and reputation of our hospice services.
• Build and nurture relationships with physicians, hospitals, nursing homes, assisted living facilities, and other healthcare providers to drive patient referrals.
• Collaborate with the internal team to create marketing materials, presentations, and collateral communicating the benefits of our hospice care.
• Organize and participate in healthcare events, seminars, and conferences to showcase our services and establish a strong industry presence.
• Analyze market trends and competitive landscape to identify opportunities for growth and differentiation.
• Maintain understanding of hospice services, regulations, and industry standards to address inquiries from potential partners.
• Utilize various marketing channels to reach targeted audiences and generate leads.
• Track and report on marketing campaign effectiveness, lead generation, and conversion rates.
• Collaborate with admissions team to ensure smooth transitions for referred patients into the hospice program.
• Stay up-to-date with industry developments and healthcare regulation changes impacting marketing efforts.

Skills

Healthcare marketing

Relationship building

Healthcare regulatory knowledge

Communication skills

Digital marketing

Presentation skills

Project management

Job description

ARE YOU LOOKING FOR AN EMPLOYEE-CENTERED, PATIENT FOCUSED, LOCALLY OWNED HOSPICE?

We are an EMPLOYEE-CENTERED, PATIENT-FOCUSED, LOCALLY-OWNED organization that is offering a rewarding opportunity to make a meaningful impact in the lives of individuals and their families during challenging times. Our hospice agency is dedicated to providing exceptional care and support to patients and their loved ones as they navigate the journey towards the end of life. We are seeking compassionate individuals who share our commitment to providing comfort, dignity, and quality of life to those in need. If you're passionate about offering holistic care and creating a supportive environment, we invite you to explore the opportunities available within our hospice agency. Join Guiding Light Hospice today in making a difference every day.

BENEFITS

• Highly Competitive Salary and Bonus Opportunity
• Paid Weekly
• 401K with Company Match
• Medical, Dental and Vision Insurance
• Generous PTO Plan
  
• Six Paid Holidays
• Employee Centered Patient Focused Organization

JOB DESCRIPTION SUMMARY

We are seeking a skilled and compassionate Hospice Account Liaison to join our team. As an Account Liaison, you will play a crucial role in promoting our hospice services to healthcare professionals, facilities, patients, and families. Your primary goal will be to increase awareness of our hospice care offerings, establish strong relationships within the medical community, and drive patient referrals. This role requires a combination of strategic thinking, relationship-building, and excellent communication skills. Join our dedicated team and contribute to making a difference in the lives of patients and their families during challenging times.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

• Develop and implement a comprehensive marketing strategy to enhance the visibility and reputation of our hospice services.
• Build and nurture relationships with physicians, hospitals, nursing homes, assisted living facilities, and other healthcare providers to drive patient referrals.
• Collaborate with the internal team to create compelling marketing materials, presentations, and other collateral that effectively communicate the benefits of our hospice care.
• Organize and participate in healthcare events, seminars, and conferences to showcase our services and establish a strong presence in the industry.
• Analyze market trends and competitive landscape to identify opportunities for growth and differentiation.
• Maintain a thorough understanding of our hospice services, regulations, and industry standards to address inquiries and concerns from potential partners.
• Utilize various marketing channels, including digital platforms and traditional media, to reach targeted audiences and generate leads.
• Track and report on marketing campaign effectiveness, lead generation, and conversion rates.
• Collaborate with the admissions team to ensure a smooth transition for referred patients and their families into our hospice program.
• Stay up-to-date with industry developments and changes in healthcare regulations that could impact our marketing efforts.

POSITION QUALIFICATIONS:

• Proven experience in healthcare marketing, with a focus on hospice or palliative care preferred.
• Strong understanding of the healthcare industry, regulations, and patient care processes.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build and maintain relationships with healthcare professionals and facilities.
• Creative thinker with the ability to develop innovative marketing strategies.
• Proficiency in digital marketing tools and platforms.
• Strong organizational skills with the ability to manage multiple tasks and priorities.
• Results-driven mindset with a proven track record of achieving marketing goals.
• Compassionate and empathetic nature, understanding the sensitivities of hospice care.