Account Director, VIP/Influencer

AZIONE; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Salary 120k–140k USD

100% medical and dental coverage

Bonus and commission opportunities

Year-long summer Friday hours

401K

Job summary

AZIONE is seeking an Account Director to lead Influencer and VIP work across fashion, lifestyle, and consumer brands in New York City. This culture-driving, relationship-led role requires deep ties to influencers, celebrities, stylists, managers, and publicists, translating relationships into scalable brand moments.

You will own strategy, execution, and outcomes, building full-funnel influencer programs from organic seeding to paid partnerships and performance-based affiliate activity.

Qualifications

• 6+ years experience across influencer, VIP, or talent.
• Proven ability to execute across micro → mega influencers and organic + paid + affiliate programs.
• Active relationships with celebrity stylists and talent managers.

Responsibilities

• Lead Influencer/VIP workstreams, owning strategy, execution, and outcomes.
• Translate business goals into culturally relevant partnerships.
• Drive organic growth opportunities and scale programs.
• Oversee end-to-end influencer and talent campaigns with sourcing, contracting, direction, and optimization.
• Identify and secure high-impact talent partnerships (earned + paid).

Skills

Influencer marketing

Talent relations

Leadership

Strategic thinking

Client management

Tools

ShopMy

LTK

Impact

Job description

Account Director, VIP/Influencer at AZIONE PR

Location: New York City

About AZIONE: AZIONE is not a traditional PR agency - we operate at the intersection of culture, influence, and brand. We build relevance, not just awareness, helping brands enter culture and stay there. Our work spans PR, influencer, talent, partnerships, and experiential, engineered to drive emotional velocity and real business impact.

Job Description

We’re looking for an Account Director to lead Influencer + VIP across a portfolio of fashion, lifestyle, and consumer brands. This is not a coordination role, it’s a culture-driving, relationship-led, revenue-minded position.

You should be deeply embedded in the talent ecosystem - influencers, celebrity, stylists, managers, publicists, agents, etc. - and know how to translate relationships into moments that move brands forward.

You understand the full spectrum of influence:

• Micro → Macro → Mega
• Organic → Paid → Affiliate-driven performance
• Cultural relevance → Commercial impact

You don’t just follow trends, you spot them early, shape them, and plug brands into them in a way that feels earned.

Key Responsibilities

Client Leadership & Growth

• Serve as senior lead across Influencer/VIP workstreams, owning strategy, execution, and outcomes
• Act as the client’s go-to for all things talent, translating business goals into culturally relevant partnerships
• Identify and drive organic growth opportunities (campaigns, partnerships, always-on programs)
• Partner with senior leadership to evolve scopes and scale programs

Talent Strategy & Cultural Relevance

• Build and lead full-funnel influencer + VIP strategies across:
  • Organic seeding
  • Paid partnerships
  • Celebrity + stylist dressing
  • Affiliate / performance programs (ShopMy, LTK, etc.)
• Identify the right mix of voices - from niche authority to mass reach - to drive both credibility and conversion
• Concept and execute campaigns that tap into culture, not just calendars
• Translate trends, moments, and emerging platforms into actionable brand opportunities

VIP + Celebrity Ecosystem

• Own and grow relationships across:
  • Talent managers, agents + publicists
  • Celebrity stylists + glam teams
• Drive consistent celebrity dressing moments, placements, and cultural visibility
• Identify and secure high-impact talent partnerships (earned + paid)
• Secure celebrity sightings and moments that extend into media + social

Execution Excellence

• Oversee end-to-end execution of influencer + talent campaigns:
  • Talent sourcing + vetting
  • Negotiation + contracting
  • Content direction + approvals
  • Reporting + performance optimization
• Lead seeding programs that actually land, not just send product
• Concept standout mailers and moments that cut through feeds and group chats
• Ensure all programs ladder back to clear KPIs (reach, engagement, conversion, affiliate performance)

Affiliate and Performance Integration

• Strong understanding of affiliate ecosystems (ShopMy, LTK, Impact, etc.)
• Ability to build programs that bridge brand and performance
• Partner with clients on commission structures, tracking, and optimization
• Identify influencers who drive not just content, but commerce

Networking + Relationship Building

• Maintain and continuously grow a high-value, highly responsive network across:
  • Influencers (all tiers)
  • Celebrity + VIP
  • Stylists
  • Managers, agents, publicists
• Be known as someone who gets things done quickly and well

Leadership

• Lead, mentor, and elevate junior team members across influencer + VIP
• Set the bar for taste, speed, and execution
• Foster a team culture that is proactive, plugged-in, and solutions-oriented

What Makes You Stand Out

• 6+ years experience across influencer, VIP, or talent
• Proven ability to execute across:
  • Micro → Macro → Mega influencers
  • Organic + Paid + Affiliate programs
• Deep, active relationships with celebrity stylists
• Strong understanding of what’s culturally relevant right now, and what’s next
• Experience integrating affiliate / performance (ShopMy, LTK, etc.) into programs
• Ability to think both creatively and commercially
• Highly organized, but not rigid; comfortable moving fast and figuring things out

Benefits

• Salary - $120,000 - $140,000 (commensurate with experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Year-long summer Friday hours
• 401K benefits