Account-Based Marketing Manager

Fundraiseup; Northern (KY); Hybrid; USD 98,000 - 106,000; Full time

Benefits offered by this job

Health, Dental, Vision insurance

FSA/HSA

Vacation and holidays

401(k) match

Disability & life insurance

Parental leave

Home office stipend

Professional development stipend

Volunteer time off

Job summary

Fundraise Up is seeking an Account-Based Marketing Manager to own programs that turn Enterprise and Strategic accounts into pipeline. You’ll work directly with Sales, Revenue Operations, and Partnerships to build 1:1 and 1:few plays that engage buying groups and move complex, multi-stakeholder deals forward.

This is a role for someone who’s comfortable building from limited precedent and translating account strategy into campaigns that actually change how a deal moves.

Qualifications

• 4-7 years of B2B marketing experience with exposure to enterprise demand gen or ABM.
• Proven multi-channel ABM programs targeting complex buying groups.
• Strong analytical skills to evaluate engagement and adjust programs.
• Experience partnering with Sales to support account strategies and progression.
• Ability to plan and execute marketing initiatives aligned with strategic objectives.
• Experience with Salesforce, HubSpot, LinkedIn, and ABM/intent tools.

Responsibilities

• Own and execute ABM programs for a defined portfolio of Enterprise and Strategic accounts.
• Design 1:1 and 1:few ABM plays that engage decision-makers and buying groups.
• Partner with Sales on account plans, progression, and executive engagement.
• Build personalized messaging and content experiences for enterprise stakeholders.
• Run multi-channel campaigns across LinkedIn, email, paid media, and events.
• Lead executive engagement initiatives, including curated dinners and events.
• Drive account research to surface buying group members and signals.
• Track engagement, pipeline impact, and reallocate effort to what's working.
• Test new ABM tactics and treat each program as a hypothesis.
• Use AI as a daily tool to improve outcomes across functions.

Skills

ABM experience

Enterprise demand generation

Multi-channel campaigns

Sales partnership

Analytics & data-driven

Fast-paced SaaS environment

Tools

Salesforce

HubSpot

LinkedIn

ABM/intent tools

Job description

About Us

We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

About the Role

Enterprise deals aren't won by a single email or a single seller. They're won by a coordinated push that reaches every stakeholder in the room, at the right moment, with the right message.

As our Account-Based Marketing Manager, you'll own the programs that turn our highest-value Enterprise and Strategic accounts into pipeline. You'll work directly with Sales, Revenue Operations, and Partnerships to build 1:1 and 1:few plays that engage buying groups and move complex, multi-stakeholder deals forward. This is a role for someone who's comfortable building from limited precedent and translating account strategy into campaigns that actually change how a deal moves.

Key Responsibilities

• Own and execute ABM programs for a defined portfolio of Enterprise and Strategic accounts, from strategy through campaign delivery.
• Design 1:1 and 1:few ABM plays that engage decision-makers and full buying groups, not just single contacts.
• Partner with Sales on account plans, opportunity progression, and executive engagement, acting as the marketing counterpart to their account strategy.
• Build personalized messaging and content experiences tailored to enterprise stakeholders, translating account priorities into a value narrative.
• Run multi-channel campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events, sequencing channels to match where each account is in the funnel.
• Lead high-touch executive engagement initiatives, including curated dinners, events, and account-specific experiences that build senior-level relationships.
• Drive account research to surface buying group members, whitespace, and engagement signals that inform where to focus next.
• Track account engagement, campaign performance, and pipeline impact across the portfolio, and use those signals to reallocate effort toward what's working.
• Test new ABM tactics and engagement approaches, treating each program as a hypothesis to validate rather than a template to repeat.
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Skills and Qualifications

• 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing.
• Demonstrated experience executing multi-channel ABM programs targeting complex buying groups.
• Strong analytical skills, with the ability to evaluate account engagement and pipeline signals and adjust programs accordingly.
• Experience partnering closely with Sales to support account strategies and opportunity progression.
• Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives.
• Experience with Salesforce, HubSpot, LinkedIn, and ABM or intent tools.
• Comfort operating in a fast-paced environment where priorities shift and plans need to adapt in real time.

Nice to Have

• Experience running executive-level engagement programs (dinners, curated events, VIP experiences).
• Background in SaaS or fintech, where enterprise sales cycles involve multiple senior stakeholders.

You'll Thrive Here If You:

• Treat a stalled enterprise deal as a puzzle to solve, not someone else's problem.
• Can build a program from scratch when there's no playbook to follow.
• Read pipeline and engagement data as a starting point for the next test, not a report to file away.
• Move comfortably between big-picture account strategy and the details of a single campaign asset.
• Build real working relationships with sellers instead of treating Sales as a stakeholder to manage.
• Hold a high bar for personalization. Generic ABM doesn't move enterprise buying groups.
• Take ownership of outcomes, not just activity. Pipeline impact is the scoreboard.
• Give and take direct feedback easily, and adjust fast when a play isn't landing.

Compensation

• The compensation range for this role is $98,000 - $106,000.
• Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role’s requirements and location.

Perks & Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.

***Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.***

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.