Account-Based Marketing (ABM)

LiquidStack; Carrollton (KY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Overtime opportunities

Day shift

Paid time off

Holidays

Great benefits

Job summary

LiquidStack is seeking a data-driven Demand Generation Manager in Kentucky to lead multi-channel campaigns that fuel MQLs and pipeline for AI, edge computing, and high-performance systems.

You'll own ABM programs, partner with sales, and optimize paid media across Google, LinkedIn, and programmatic channels while leveraging marketing automation to improve funnel metrics and ROI.

Qualifications

• 3-5+ years of experience in demand generation, ABM, or lifecycle marketing.
• Experience in B2B or enterprise environments.
• Hands-on experience with marketing automation platforms (HubSpot or similar).

Responsibilities

• Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting).
• Develop and manage ABM programs aligned to target accounts and sales priorities.
• Create and optimize multi-touch nurture journeys from first engagement through MQL to SQL.
• Drive consistent delivery of high-quality MQLs and pipeline growth.
• Manage and optimize paid campaigns (Google, LinkedIn, programmatic) and improve cost efficiency.

Skills

Demand generation

ABM

Lifecycle marketing

HubSpot

Paid media

Lead funnel

Tools

Salesforce

Job description

At LiquidStack, we're redefining what's possible in the data centre world. As a global leader in advanced liquid cooling solutions, we're powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we're looking for skilled professionals who want to be part of something innovative and impactful.

About LiquidStack

LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centres. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.

Role Overview

This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end from targeting and execution through MQL generation and sales handoff, working closely with inside sales to convert demand into pipeline.

Key Responsibilities

Demand Generation & Campaign Execution

• Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
• Develop and manage ABM programs aligned to target accounts and sales priorities
• Create and optimize multi-touch nurture journeys from first engagement through MQL

Pipeline & Performance Ownership

• Drive consistent delivery of high-quality MQLs
• Monitor and optimize campaigns based on pipeline creation and conversion
• Continuously test and improve messaging, landing pages, and audience targeting

Paid Media & Digital Optimization

• Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
• Improve cost efficiency and conversion performance across channels

Data & Insights

• Use data to refine targeting, segmentation, and campaign strategy
• Track performance, attribution, and ROI

Sales Alignment

• Partner closely with inside sales to provide lead intelligence and campaign insights
• Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

Qualifications

Required

• 3-5+ years of experience in demand generation, ABM, or lifecycle marketing
• Experience in B2B or enterprise environments
• Hands-on experience with HubSpot (or similar marketing automation platforms)
• Experience managing paid media campaigns (Google, LinkedIn, etc.)
• Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
• Ability to work independently and manage multiple campaigns simultaneously

Preferred

• Experience in data center, infrastructure, SaaS, or industrial technology industries
• Familiarity with Salesforce and attribution tools
• Experience working closely with inside sales teams

What Success Looks Like

• Increased MQL volume and quality
• Measurable pipeline growth and improved conversion rates
• Strong alignment between marketing and sales
• Scalable, repeatable demand generation programs

Why Join Us?

• Competitive pay with opportunities for overtime
• Consistent day-shift schedule
• Paid time off, holidays, and great benefits
• Be part of an industry-disrupting company with room to grow
• Work on innovative technologies in a collaborative, supportive environment