ABM-Driven NA Consulting Partner Marketing Lead

Amazon Web Services (AWS); Arlington (VA); On-site; USD 156,000 - 211,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Head of North America Consulting Marketing to lead NAMER partner marketing strategy, planning and execution for global SI, resellers and consulting partners in US and Canada.

Drive ABM-based demand, MDF planning and joint campaigns with a data-driven approach, building a large team and aligning with sales and global marketing. Leads cross-functional marketing efforts, ensuring coordinated account-based programs and scale strategies with partners, and reports

Qualifications

• 10+ years of professional non-internship marketing experience.
• Experience managing teams.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience driving direction and alignment with cross-functional teams.

Responsibilities

• Develop, own and execute the North America Consulting Partner Marketing plan including ABM, integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the joint partner marketing plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER Consulting partner marketing professionals that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

Skills

Marketing leadership

Team management

Data-driven decision making

Cross-functional collaboration

Analytical skills

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. seeks a Head of North America Consulting Marketing to lead NAMER partner marketing strategy, planning and execution for global SI, resellers and consulting partners in US and Canada.

Drive ABM-based demand, MDF planning and joint campaigns with a data-driven approach, building a large team and aligning with sales and global marketing. Leads cross-functional marketing efforts, ensuring coordinated account-based programs and scale strategies with partners, and reports