Global Demand Gen Director: Data-Driven ABM Leader

Cogeco Ontario; Natick (MA); Hybrid; USD 175,000 - 245,000; Full time

Job summary

Cognex seeks a Director of Global Demand Generation to lead our growth engine. You will manage a 20-person global team, oversee a $5M+ budget, and architect an expanded ABM and Customer Marketing motion to drive scalable growth.

You will partner with Product Marketing to tailor campaigns by region, optimize the full funnel, and maximize LTV through cross-sell and up-sell strategies while partnering with Sales for seamless lead routing.

Qualifications

• 12+ years of B2B Demand Generation experience in a high-growth tech environment.
• Expert-level ability to manipulate Salesforce data to track attribution and forecast lead volume.
• Proven ABM program experience from scratch, including platform selection and sales/marketing alignment.
• Experience scaling marketing investment to industry benchmarks and above.
• Deep understanding of the Salesforce ecosystem and its integration with Account Engagement (Pardot).

Responsibilities

• Develop and sell a multi-year demand generation vision to executives and sales leadership.
• Lead a distributed 20-person global team across regions and Centers of Excellence.
• Oversee ABM platform selection and build the Cognex ABM Playbook with Marketing Ops.
• Create a customer marketing program to reduce churn using AI-driven insights.
• Design cross-sell and up-sell campaigns leveraging intent data and usage signals.
• Own funnel KPIs and optimize the Marketing-to-Sales handoff with SLAs.

Skills

B2B Demand Gen expertise

Data-heavy mindset

ABM architect

Change management

Salesforce integration

Tools

Salesforce

Pardot

Account Engagement

Job description

Cognex seeks a Director of Global Demand Generation to lead our growth engine. You will manage a 20-person global team, oversee a $5M+ budget, and architect an expanded ABM and Customer Marketing motion to drive scalable growth.

You will partner with Product Marketing to tailor campaigns by region, optimize the full funnel, and maximize LTV through cross-sell and up-sell strategies while partnering with Sales for seamless lead routing.