#619 Strategic Digital Marketing Consultant

WWAY; Leland (NC); On-site; USD 60,000 - 92,000; Full time

Job summary

WWAY-TV in Leland, NC seeks a Strategic Digital Marketing Consultant to cultivate new business, expand existing accounts, and lead a team that delivers online marketing expertise and sales enablement support. The role emphasizes leading with digital to uncover growth opportunities for clients.

You will work with WWAY's extensive digital services portfolio to drive measurable business outcomes, requiring strong local business acumen and a results-oriented mindset.

Qualifications

• Quantifiable evidence of sales success.

Responsibilities

• Cultivate new business and grow existing accounts.
• Lead with digital to uncover growth opportunities.
• Provide online marketing expertise and sales enablement support.
• Collaborate with a team to execute digital marketing services.

Job description

#619 Strategic Digital Marketing Consultant

Position: Strategic Digital Marketing Consultant

Department: Sales

Reports to: General Sales Manager

Job Description

The Strategic Digital Marketing Consultant will cultivate new business, grow existing business and work as a team leader to offer online marketing expertise and sales enablement support. Success in this role hinges on an ability to “lead with digital” — guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization.

Our digital marketing services:

• Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
• Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc.
• Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, YouTube, Social Media Advertising
• Software Services: Contesting, Business Listings Management, Reputation Management, Conversion SAAS

Our own digital audience that can be monetized through sponsorship and advertising:

• News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising
• News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
• OTT/CTV App on Roku/Amazon/Apple: Streaming TV ads, Native Advertising
• Daily Email Newsletter: Display Ads, Content Sponsorships, Native Advertising
• Non-Traditional: Event Marketing, Outside Media Partnerships, etc

During the interview process, we will be evaluating quantifiable evidence of sales success as well as examples demonstrating digital marketing knowledge.

If you’re a results-oriented professional with a passion for digital marketing and an eye for business growth, this role offers an opportunity to make a significant impact on your clients' success and your career. This position is not remote; it requires in-office presence at WWAY-TV studios in Leland, NC, as well as in-person meetings with business owners throughout the 5-county TV DMA.