28186-Director, Commercial Strategy and Activation

Adelphi Group; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media in New York seeks a Director of Commercial Strategy and Activation to partner on programmatic activations and client negotiations. The role focuses on CTV planning, data-driven decisioning, and cross-functional collaboration to unlock value across Orion Select campaigns.

The candidate will package solutions with Growth teams, develop client-ready materials, and drive post-campaign reporting. Strong leadership and communication are essential.

Qualifications

• Proven track-record of developing new business solutions and partnerships.
• Expert ability to assess and rank issues to drive action.
• Support IPG relationships across client portfolios.
• Expert knowledge of ad tech platforms and measurement.
• Advanced data analysis skills.
• Collaborative, team-oriented mindset.
• Strong project and account management capabilities.
• Concise, clear communication across emails, presentations, reports.
• Ability to identify problems and propose structured solutions.
• Experience managing cross-functional client partnerships.

Responsibilities

• Package programmatic solutions for existing clients and new business.
• Contribute to client pitches with analysis and customized materials.
• Create case studies and planning tools for Orion Select.
• Lead activation and strategy of campaigns across teams.
• Align media plans with stakeholders and manage campaign setup.
• Optimize campaigns and produce post-campaign reporting.
• Oversee activations run through third parties and partners.

Skills

Negotiations

Programmatic activations

CTV planning

Data analysis

Account management

Project management

Communication

Problem solving

Partnerships

Tools

Ad tech platforms

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Trading and Investment

Job Description:

Orion Worldwide is a global media company that generates value for many of the world’s most well-known media owners and brands. Like our namesake, we are connectors who bring together people and businesses to unlock a mutual exchange of value. We define success through our ability to help partners achieve long-term, sustainable growth.

We look for people who possess the passion, innovative thinking, and partnership skills to join our collaborative and diverse teams. No single person, or discipline, is responsible for success at Orion. Teamwork is the backbone for how we achieve our business goals and cultivate an inclusive culture in which we can all be proud. We strive for a vibrant culture of creativity, accountability, and connection – and believe we do a pretty good job!

Position Summary

The Director of Commercial Strategy and Activation will work alongside their manager to ensure outstanding Orion Select program activations. A successful candidate will have a solid background in client and partner negotiations, programmatic activations, and CTV planning.

Responsibilities

• Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
• Responsible for contributing to Orion Select client pitching by:
• Delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
• Developing materials that customize the Orion Select approach to the individual client business strategy
• Create Case Study materials
• Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
• Responsible for Strategy and Activation of Orion Select Campaigns:
• Delivering and aligning media plans across key stakeholders (eg Investment, Orion)
• Campaign setup (eg targeting, audience strategies, PMPs)
• Campaign optimizations utilizing the Orion value calculator
• Post campaign reporting
• Responsible for overseeing Activation for Orion Select campaigns that are activated through a 3rd party (eg Kinesso and managed services)
• Contribute to the successful launch of client activations across multiple teams/accounts, including planning, campaign delivery, post campaign reporting, and case studies
• Support Orion negotiation framework by delivering insights and requirements for Orion Select including volume, rate card, and activation
• Support the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering

Required Skills and Experience

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
• Expert ability to assess and rank issues and tasks in order of importance for taking action
• Support IPG relationships for clients across all lines of business.
• Expert knowledge of technology or measurement ad tech solutions, including platforms
• Expertise in Data Analysis
• Successful collaborator with the ability to create healthy collaborative environments
• Expertise in Project and Account Management
• Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience managing existing business relationships, partnerships, and alliances internally and externally

Desired Skills and Experience

• Applies a solid foundation to varying situations
• Applies advanced knowledge and perceives deviations from the normal pattern

Understanding of agency commercial models

Wage and Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

130,000.00 - 150,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail].

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.