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The Branch Manager is responsible for overseeing the day-to-day functions of the Branch and the staff and must ensure the implementation of policies and procedures to achieve company objectives. The Branch Manager must coach and motivate staff to recognize and fulfill individual and Branch sales and service expectations and should meet his/her own individual sales goals and service expectations. This individual should identify and meet the needs of the Bank’s existing and prospective customers and is ultimately responsible for all functions of the bank. These include but are not limited to answering inquiries regarding accounts (deposits & loans), opening new accounts, offering consumer/commercial loans, and assisting with customer complaints.