2027 Marketing Technology Intern

Plante Moran; Southfield (MI); On-site; USD 22,000 - 30,000; Part time

Job summary

Plante Moran is seeking a Marketing Technology Internship in Michigan. You will assist with managing the marketing tech stack, CRM, and automation platforms, while helping ensure data integrity across marketing and client data.

You will gain exposure to CRM, marketing automation, Microsoft technologies, AI tools, and digital campaign support. The program emphasizes learning, collaboration, and practical, hands-on experience in a fast-paced firm.

Qualifications

• Pursuing a bachelor's degree in Marketing, Marketing Technology, Marketing Operations, Communications, Business, Information Systems, or a related field.
• Minimum GPA 3.0.
• Demonstrated interest in marketing technology, CRM platforms, AI, digital marketing, or marketing operations.
• Exposure to CRM, marketing automation, Microsoft technologies, AI tools, or related business systems preferred.
• Strong interest in how technology supports marketing strategy, client engagement, and business development.
• Strong attention to detail and commitment to data accuracy.
• Ability to troubleshoot issues, think critically, and solve problems in a fast-paced environment.
• Strong interpersonal skills to work across teams and support end users.
• Program designed for students returning to school; applicants pursuing degree during internship encouraged for entry-level opportunities.

Responsibilities

• Assist in the management and maintenance of the firm's marketing technology stack (CRM, marketing automation, and platforms).
• Support data management to ensure accuracy, consistency, and integrity of firmwide marketing and client data.
• Assist with technology rollouts, system enhancements, testing, and adoption of new marketing capabilities.
• Serve as a first point of contact for marketing technology questions; troubleshoot with system administrators to resolve issues.
• Support administration of marketing tools, including user adoption, documentation, training, and communication of new features.
• Assist in building, testing, and deploying digital marketing campaigns through CRM and marketing automation platforms.
• Support lead management and qualification processes while promoting data quality and marketing ops best practices.

Skills

CRM platforms

Marketing technology

AI tools

Digital marketing

Marketing operations

Attention to detail

Troubleshooting

Interpersonal skills

Education

Pursuing Bachelor's degree in Marketing / Marketing Tech / Marketing Operations

Tools

CRM

Marketing automation

Microsoft technologies

AI tools

Job description

Count on us. Our 'we-care' culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

Your Role

• Assist in the management and maintenance of the firm's marketing technology stack, including CRM, marketing automation, and other marketing platforms.
• Support data management initiatives to ensure the accuracy, consistency, and integrity of firmwide marketing and client data.
• Assist with technology rollouts, system enhancements, testing efforts, and the adoption of new marketing technology capabilities.
• Serve as a first point of contact for marketing technology questions, assisting users with troubleshooting and collaborating with system administrators to resolve issues.
• Support the administration of marketing technology tools, including user adoption, documentation, training, and communication of new features and functionality.
• Assist in building, testing, and deploying digital marketing campaigns through CRM and marketing automation platforms.
• Support lead management and qualification processes while helping maintain data quality and marketing operations best practices.

Your Qualifications

To be successful in this role, you will need:

• Pursuing a bachelor's degree in Marketing, Marketing Technology, Marketing Operations, Communications, Business, Information Systems, or a related field.
• Minimum GPA requirement of 3.0.
• Demonstrated interest in marketing technology, CRM platforms, artificial intelligence (AI), digital marketing, or marketing operations through coursework, projects, internships, or student organizations.
• Exposure to CRM, marketing automation, Microsoft technologies, AI tools, or related business systems is preferred.
• Strong interest in learning how technology supports marketing strategy, client engagement, and business development.
• Strong attention to detail and commitment to maintaining accurate and reliable data.
• Ability to troubleshoot issues, think critically, and solve problems in a fast-paced environment.
• Strong interpersonal skills with the ability to work effectively across teams and support end users with varying levels of technical expertise.
• This internship program is designed for students currently pursuing a degree and planning to return to school following the internship. Candidates who will complete their degree requirements before or during the internship are encouraged to apply for our entry-level opportunities.

Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran.

What makes us different?

On the surface, we're one of the nation's largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you'll see what makes us different: we're a relatively jerk‑free firm (hey, nobody 's perfect) with a world-class culture, consistent recognition as one of Fortune Magazine's "100 Best Companies to Work For", and an endless array of opportunities.

Plante Moran enjoys a "Workplace for Your Day" model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.

Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person's ultimate potential begins with first acknowledging their inherent dignity. When we can recognize – and celebrate – our many human differences, we're able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work. Plante Moran is an Equal Opportunity Employer.

Plante Moran maintains a drug-free workplace.

The specific statements above are not intended to be all-inclusive.

For Colorado & Illinois Applicants:

We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability and life insurance. These standard offerings are effective on the first of the month following your start date. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging and meal reimbursement for business-related use. A Pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers Interns and Contractors the option to elect health insurance under our contingent staff medical plan as of the 1st of the month following 60 days of employment in addition to limited paid time sick time. Seasonal staff are not eligible for benefits.

Compensation is commensurate with technical skills and experience is provided in accordance with applicable state requirement. Compensation information posted is based on a position being located in the state of CO or IL. Please review theposition location for theapplicable geographic location.

Under Colorados Job Application Fairness Act, you have the right to redact from any documents that you submit in connection with your application information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.

Colorado hourly rate range is as follows: $25.00 - $25.00 Illinois hourly rate range is as follows: $25.00 - $25.00

This application window is a good-faith estimate of the time that this posting will remain open. This deadline will be promptly updated if the deadline is extended.