Marketing Coordinator - Go-To-Market

Plant Moran; Southfield (MI); On-site; USD 28,000 - 45,000; Full time

Job summary

Plante Moran’s Go to Market team seeks a Marketing Coordinator to execute campaigns, content, and events across industry and service lines. You will coordinate tasks with cross-functional teams and external partners to launch experiential and digital marketing initiatives.

The role involves creating promotional content, supporting multi-channel campaigns, and tracking performance to inform future improvements. A Bachelor’s degree and at least 1 year in marketing are required; travel is limited.

Qualifications

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or related subject area.
• At least 1 year of marketing experience, including internships or volunteer roles.
• Excellent attention to detail and collaboration skills.
• Proficient with common software tools (Office/Teams), marketing tech (Marketo, ON24, Workfront, Dynamics).
• Experience with CRM and marketing automation is a plus.
• Willingness to travel limitedly.

Responsibilities

• Execute campaign, content and event strategies across industry and service line verticals.
• Coordinate and facilitate tasks using marketing technologies and project management tools.
• Plan and implement events and sponsorship projects from initiation to reporting.
• Maintain relationships with external partners and associations for assigned practice areas.
• Negotiate sponsorship benefits and manage activation/renewal of programs; events may be up to 50% of responsibilities.
• Create and edit content for campaigns, including ads, social, and email; select images.
• Support multi-channel campaigns to engage audiences and drive demand for firm goals.
• Track campaign performance and recommend improvements for future efforts.
• Distribute digital communications, set up campaigns and marketing lists in CRM and Marketo; obtain approvals.
• Maintain expert knowledge of CRM and train staff on systems to support development efforts.
• Assist with data analysis and reporting for campaigns, webinars, events, and initiatives.
• Route workflows for marketing collateral and communications; oversee edits and approvals.

Skills

Attention to detail

Team player

Time management

CRM experience

Marketing automation

Content creation

Education

Bachelor’s degree in Marketing/Communications/Journalism/Business Admin

Tools

Marketo

Adobe Workfront

Microsoft Dynamics

ON24 platforms

Microsoft Office/Teams

Job description

Count on us. Our “we-care” culture is more than just a motto; it’s a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

Working on the Go to Market team is a great way to experience the alignment of marketing strategy, demand generation and marketing technologies. Serving as a member of our team, the Marketing Coordinator will execute campaign, content and event strategies across industry and service line verticals. In this highly collaborative role, you will be the point of contact for assigned campaigns and marketing programs, initiating the creation of content, event execution and activation, working with our cross-functional marketing team, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics.

Your role.

Your work will include, but not be limited to:

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools.
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities.
• Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection.
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff.
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.

The qualifications.

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• A team player and collaborator.
• Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, Adobe Workfront, and Microsoft Dynamics
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
• Experience with CRM and marketing automation software a plus.
• Limited travel is required with this position.

This is a non-exempt position and may require work hours that exceed the standard 40-hour work week.

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What makes us different?

On the surface, we’re one of the nation’s largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you’ll see what makes us different: we’re a relatively jerk-free firm (hey, nobody ‘s perfect) with a world-class culture, consistent recognition as one of Fortune Magazine’s "100 Best Companies to Work For," and an endless array of opportunities.At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. So,what are you waiting for?

Plante Moran enjoys a "Workplace for Your Day" model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.

Plante Moran is committed to a diverse workplace.We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work.Plante Moran is an Equal Opportunity Employer.

Plante Moran maintains a drug-free workplace.

The specific statements above are not intended to be all-inclusive.

We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays, as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging, and meal reimbursement for business-related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. Please review the position description for the applicable geographic location. Generally, experienced hires are not hired at or near the maximum salary range, as compensation decisions take into account a wide variety of factors, including but not limited to: responsibilities, education, experience, knowledge, skills, and geography. For early career roles, including campus hires, we offer standardized, market-based starting salaries among individuals within the same hiring group. This approach ensures fairness and reflects current industry benchmarks for entry-level talent.

Under Colorado’s Job Application Fairness Act, you have the right to redact, from any documents that you submit in connection with your application, information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.

The compensation range for this role in CO, IL, OH, and MA is $20.06-$33.06 per hour.

This application window is a good-faith estimate of the time that this posting will remain open. This deadline will be promptly updated if the deadline is extended.